Thursday, 29 January 2015

Media AM - Andrew Miller to step down as GMG chief, plus Unilever; Channel 5; The NRS; Emily Bell

Media AM Bulletin

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Media AM Bulletin
29th January 2015
Andrew Miller to step down as GMG chief
Andrew Miller to step down as GMG chief
Andrew Miller, the chief executive of Guardian Media Group, is to leave the company at the end of June after five years in the role.
Unilever appoints PHD to global search
Unilever appoints PHD to global search
Unilever has appointed Omnicom's PHD to handle its global search account.
Media needs to focus on the personal touchpoint
Media needs to focus on the personal touchpoint
Channel 5 asks Omnicom clients to seek 'independent advice'
Channel 5 asks Omnicom clients to seek 'independent advice'
Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertising represents value for money.
ITV and Visa sign placement deal
ITV and Visa sign placement deal
Coronation Street and Emmerdale will feature Visa's contactless payment technology for nine months from February in a six-figure deal.
Advertising pays for more than today's rich media
Advertising pays for more than today's rich media
Have you ever stopped to think about what our media landscape would look like without advertising?
Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'
Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'
Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh Cudlipp Lecture on 26 January 2015.
Redican looks beyond the National Readership Survey
Redican looks beyond the National Readership Survey
The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady.
Are media owners now more attractive than media shops?
Are media owners now more attractive than media shops?
What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.
Latest blogs
My tips for brands using content in the mix in 2015
My tips for brands using content in the mix in 2015
Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year.
Why 2015 will be an outstanding year for cinema
Why 2015 will be an outstanding year for cinema
2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media.
The 2015 formula for outdoor success? Innovation + transformation + location
The 2015 formula for outdoor success? Innovation + transformation + location
After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor.
Inspiring the new cultural shift at Primesight
Inspiring the new cultural shift at Primesight
From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion.
Death of the demographic
Death of the demographic
Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group.
Latest Jobs
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