Media PM - TalkTalk reveals rebrand plans for Blinkbox, plus the year ahead for ad tech; Anuschka Clarke; SMG; Charlie Hebdo

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08th January 2015

TalkTalk reveals rebrand plans for Blinkbox TalkTalk is set to drop the Blinkbox brand, after agreeing to acquire the on-demand movie service from Tesco. The year ahead for ad tech Batten down the hatches for a mystification tsunami. My Media Week: Anuschka Clarke Anuschka Clarke of the7stars banks on a quiet post-Christmas week tying up loose ends and prepping for holiday...then the agency is shortlisted for a final pitch. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Social photos of the week Video: "the marketing community should dump its ridiculous buzzwords" In our latest 'Bums on Seats' video (Wave a magic wand over marketing) offering advice from the UK's leading marketers, we speak to senior marketers Andrea Newman (HSBC), Steve James (Tesco Mobile), Rufus Radcliffe (ITV) and Wander Bruijel (Philips) Tesco announces better than expected Christmas and sale of Blinkbox to Talk Talk Tesco has reported better-than-expected results for its third financial quarter, with like-for-like sales down 2.9%, and just 0.3% for the six-week Christmas period, while announcing drastic cost-cutting measures including 43 store closures and the sale of its Broadband and Blinkbox business to Talk Talk. Jacob to head EMEA as part of regional changes at SMG Starcom MediaVest Group has created a new geographical structure and appointed Iain Jacob, the president of its dynamic markets division, as the president of EMEA. Media reacts to Charlie Hebdo attack "Even for a hardened news man in a hardened newsroom, the mass shooting at the French satirical magazine Charlie Hebdo is a ferociously shocking moment," said Jon Snow, presenter of Channel 4 News. Wages are on the rise at media owners In the first part of Media Week's salary survey snapshot in association with recruiter Sylex, managing director Simon Shroot finds reason for optimism for those working at media owners. Latest blogs Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Fraud is a dirty word, but it validates programmatic Problems with online fraud are not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. Business Development and Marketing Executive , Haymarket Media Group Dependent on Experience, Teddington (City/Town), London (Greater) Business Development Manager, Information Sales , SW6 Associates £competitive basic, excellent uncapped commission scheme & excellent benefits., London (Central), London (Greater) Senior Operations and Publisher Manager , Aspire £65000.00 - £75000.00 per annum, London This is one of the best media sales opportunities for graduates! , SW6 Associates £20k basic plus uncapped commission (OTE £40k in 1st year) +great team incentives, London (Central), London (Greater) Recruitment Sales Manager , SW6 Associates £competitive basic, uncapped commission scheme & excellent benefits., London

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