Wednesday 14 January 2015

Breaking news from Brand Republic - Sainsbury's to axe 500 jobs, plus the ASA; Virgin Active; Ashton Kutcher; Bacardi

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Sainsbury's to axe 500 jobs in cost-cutting push
Sainsbury's to axe 500 jobs in cost-cutting push
by Shona Ghosh
14 January 2015, 08:30AM
Sainsbury's will axe 500 jobs across its head office and store support centres as part of its wider �500m cost-cutting efforts.
Schoolboy error means detention for teachers' union as ASA bans ad
Schoolboy error means detention for teachers' union as ASA bans ad
by Ed Owen
14 January 2015, 12:01AM
A recruitment ad placed by the teaching union the NASUWT has been banned for claiming it was "the largest teachers' union in the UK" after a complaint was made by rival union the NUT.
Virgin Active to offer smart wristbands in digital gym push
Virgin Active to offer smart wristbands in digital gym push
by Shona Ghosh
14 January 2015, 09:00AM
Virgin Active will offer members smart wristbands that keep track of their workout history, as part of a multimillion-pound push to bring its gyms into the 21st century.

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Dude, where's my pay check? A round up of Ashton Kutcher ads
Dude, where's my pay check? A round up of Ashton Kutcher ads
by Gurjit Degun
14 January 2015, 08:29AM
Ashton Kutcher cannot keep away from adland. After kicking off the month by featuring in the latest Wrigley's Extra spot he was all over CES last week. Campaign takes a look at the other ads the actor has starred in over the years.
Next Morrisons chief? Ladbrokes' odds on Aldi's Matthew Barnes
Next Morrisons chief? Ladbrokes' odds on Aldi's Matthew Barnes
by Shona Ghosh
14 January 2015, 08:34AM
Morrisons has announced that its head honcho Dalton Phillips will step down in March, and the shortest odds are on Matthew Barnes, Aldi's new boss, to take over.
SC Johnson consolidates global media planning with PHD
SC Johnson consolidates global media planning with PHD
by Ed Owen
14 January 2015, 09:00AM
SC Johnson, the owner of Mr Muscle, has consolidated its global planning account with PHD in the US.
Bacardi promotes Dmitry Ivanov to CMO
Bacardi promotes Dmitry Ivanov to CMO
by Shona Ghosh
14 January 2015, 08:55AM
Bacardi has promoted Dmitry "Dima" Ivanov to chief marketing officer, succeeding Andy Gibson who held the role for almost two years.
Alpro launches Almond Milk TV push
Alpro launches Almond Milk TV push
by Ed Owen
14 January 2015, 08:30AM
Alpro, the dairy substitute drinks company, has launched a TV ad, developed by Belgian agency Gents, to push its unsweetened almond milk variant.
Government stats underline growth of creative industries
Government stats underline growth of creative industries
by James Swift
13 January 2015, 03:45PM
The gross value added to the UK economy by the creative industries grew 9.9 per cent in 2013 to �76.9 billion.
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