| The way we read today | | Nick Hammond | | 09 January 2015, 10:07AM |  Mark Zuckerberg hit the news this week with his New Year's resolution. As he said: “My challenge for 2015 is to read a new book every other week – with an emphasis on learning about different cultures, beliefs, histories and technologies.”
| | | | How brands can harness the new age of celebrity | | Danny Weitzkorn | | 09 January 2015, 9:07AM |  Celebrity endorsements can feel like they have a life of their own, as brands look to stand out from the crowd and drive engagement with consumers.
This is especially true online, where video content is booming. Celebrities are everywhere. However, increasingly the same celebrities are being used by a host of brands in specific sectors – think Cara Delevingne.
| | | | #JeSuisCharlie tweeted almost 1m times | | Rachel Bull | | 08 January 2015, 12:31PM |  The hashtag #JeSuisCharlie has been tweeted 997,500 times since yesterday’s fatal attack on satirical magazine Charlie Hebdo, in which 12 people were killed including editorial director Stéphane Charbonnier.
Its use peaked last night at 8pm GMT, with 929,400 users tweeting, according to Twitter analytics platform SocialBro.
| | | | Linkedin and Taken 3 connect for innovative partnership | | Chris J Reed | | 08 January 2015, 12:24AM |  20th Century Fox has created a very innovative Linkedin-based promotion for the new Liam Neeson film Taken 3. In what I think is a first, it has created a profile for the character Bryan Mills and a showcase page for the film itself and asked you to connect with Mills to enter a competition.
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