Media PM - National Readership Survey, Havas Media, Microsoft, WhatsApp, M/SIX

	View in web browser Add to safe senders list

22nd January 2015

Redican looks beyond the National Readership Survey The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady. Are media owners now more attractive than media shops? What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask. Taking high fashion from the catwalk to the web Havas Media's new luxury arm will help brands connect with their digital-first customers of tomorrow. By David Benady. The future is where data, content and tech collide Reading through all the trend content out of the Consumer Electronics Show, what strikes me about 2015 predictions is how much focus is being placed on the technology - the actual hardware - rather than the data or insight driving the development of it. Microsoft is 'back on track' thanks to holograms and new web browsers Microsoft's goal of winning back the hearts of its customers by focusing on innovation may be paying off, says Ian Brennan, head of technical concepting at AnalogFolk London. WhatsApp becomes accessible on web browsers WhatsApp users can now access and use the popular messaging service through their web browser, with a new offering called WhatsApp Web. M/SIX hires UM's Spence as its first chief operating officer M/SIX has hired Will Spence, the chief client officer at Universal McCann in Sydney, in the new position of chief operating officer. Accenture ties up with Guardian for 6 Nations Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations. Walker's Dixons victory leaves Group M seething For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him. Latest blogs Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Sales Executive - Digital Media , Atwood Tate Available on request, Oxfordshire Account Director - Creative Solutions , Formula Won To £40k doe + excellent comm and bens, London (Central), London (Greater) Account Director , SJP Business Media Negotiable depending on experience, plus commission potential is uncapped., London (Central), London (Greater) Media Executive-Graduate Opportunity-Apply today! , SYLEX Recruitment £18000 to £19000 per annum, London Conference Sales Executive - Industrial Exhibition , Dragonfly Recruitment £10 - £13 per hour, London

Manage Bulletins Unsubscribe