| Why so many brands are on Twitter's #RoadToRuin | | Jim Compton Hall | | 12 January 2015, 9:15AM |  On 2 January, the Conservatives unleashed their latest campaign poster to the nation. A picture of a road with the headline “Let’s stay on the road to a stronger economy”. Presumably that took all of 10 minutes to think of.
| | | | What's better than free? | | Paul Marsden | | 12 January 2015, 9:01AM |  The launch of two new paid subscription services from Google heralds the birth of a new 'premium web' – one that isn't free, but offers premium content free from ads.
Does this mean the days of a free internet are numbered?
| | | | The way we read today | | Nick Hammond | | 09 January 2015, 10:07AM |  Mark Zuckerberg hit the news this week with his New Year's resolution. As he said: “My challenge for 2015 is to read a new book every other week – with an emphasis on learning about different cultures, beliefs, histories and technologies.”
| | | | How brands can harness the new age of celebrity | | Danny Weitzkorn | | 09 January 2015, 9:07AM |  Celebrity endorsements can feel like they have a life of their own, as brands look to stand out from the crowd and drive engagement with consumers.
This is especially true online, where video content is booming. Celebrities are everywhere. However, increasingly the same celebrities are being used by a host of brands in specific sectors – think Cara Delevingne.
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