Media AM - Media reacts to Charlie Hebdo attack, plus Starcom MediaVest Group; the year ahead for TV; YouTube's most watched ads; M&S

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08th January 2015

Media reacts to Charlie Hebdo attack "Even for a hardened news man in a hardened newsroom, the mass shooting at the French satirical magazine Charlie Hebdo is a ferociously shocking moment," said Jon Snow, presenter of Channel 4 News. Jacob to head EMEA as part of regional changes at SMG Starcom MediaVest Group has created a new geographical structure and appointed Iain Jacob, the president of its dynamic markets division, as the president of EMEA. The year ahead for television Adspend is set to rise amid a recovering economy, and TV will remain the key medium as research proves its power and more robust metrics are developed, Chris Allen writes. What you may have missed over the Christmas holidays Sainsbury's Christmas spot most-watched ad on YouTube in 2014 Sainsbury's Christmas ad has topped YouTube's most watched ads of 2014 in the UK, with the John Lewis festive ad in second place. M&S suffers 14th consecutive sales slide, but food outperforms market Marks & Spencer has reported its 14th successive drop in quarterly sales, with like-for-like general merchandise sales down 5.8%, but said it had achieved record food sales during the Christmas period. Tesco announces better than expected Christmas and sale of Blinkbox to Talk Talk Tesco has reported better-than-expected results for its third financial quarter, with like-for-like sales down 2.9%, and just 0.3% for the six-week Christmas period, while announcing drastic cost-cutting measures including 43 store closures and the sale of its Broadband and Blinkbox business to Talk Talk. Latest blogs Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Fraud is a dirty word, but it validates programmatic Problems with online fraud are not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. Business Development Manager - Data Services , Dragonfly Recruitment £30000.00 - £35000.00 per annum + Commission + Benefits, City of London New Business Sales Manager - Architectural Exhibition , Dragonfly Recruitment £30000.00 - £36000.00 per annum + Bonus + Benefits, London Business Development Manager - Corporate Portfolio , Dragonfly Recruitment £35000.00 - £40000.00 per annum + Commission + Benefits, City of London Digital Sales Executive , Carreras Lathane Associates - CLA £24000 - £28000 basic, plus fully expensed car, ipad & phone and commission, Surrey Senior Digital Account Manager - Programmatic solutions , Ultimate Asset £35000 - £43000 per annum + bonus and benefits, London

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