| A State Of Trance - the ultimate multi-channel music brand | | Chris J Reed | | 27 January 2015, 12:49AM |  Armin Van Buuren's amazing music superbrand A State of Trance (ASOT) celebrates 700 shows this week with a massive show and celebratory events in Sydney and Melbourne.
What started as a dance genre has become a multi level marketing operation unparalleled in global music for the strength of it's brand, loyalty of its fans, variety of its interactive aspects and longevity of it's brand strength.
| | | | Mobile, not wearable tech, will have its moment in 2015 | | The Wall | | 26 January 2015, 11:45AM |  For a few years now, brands, marketers and advertisers have been patiently waiting for the pivotal moment when wearable technology is embraced by mainstream consumers, excited by the prospect of all the customer data that can mined from these devices and they have reasons to be enthusiastic.
| | | | Why native needs metrics all of its own | | Adam Rock | | 26 January 2015, 10:21AM |  Native is hailed as the answer to engaging banner-blind, content-hungry consumers. But marketers still need to be able to prove its value.
As native adoption increases, it is clear that traditional display performance metrics are inadequate for measuring the success of this format.
| | | | What #TheFappening taught us about ourselves | | Paul Marsden | | 23 January 2015, 9:01AM |  If a tree falls in a forest and no one is around to put it online, does it actually happen?
The answer, suggested by Syzygy's wrap-up of internet happenings in 2014, is no. If it doesn't happen online, it doesn't – or may as well not – happen.
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