Thursday, 22 January 2015

Digital AM - WhatsApp, L'Oréal, Microsoft HoloLens, Facebook Atlas, Cancer Research

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Digital AM

Latest news

WhatsApp becomes accessible on web browsers
WhatsApp becomes accessible on web browsers
by Shona Ghosh
22 January 2015, 10:03AM
WhatsApp users can now access and use the popular messaging service through their web browser, with a new offering called WhatsApp Web.
L'Oréal calls pitch for CRM agency
L'Oréal calls pitch for CRM agency
by Kate Magee
22 January 2015, 08:00AM
L'Oréal has kicked off a search for a CRM agency in the UK to handle activity across several divisions.
Microsoft HoloLens goes up against Oculus and Google Glass
Microsoft HoloLens goes up against Oculus and Google Glass
by Shona Ghosh
22 January 2015, 11:44AM
Microsoft has unveiled its own wireless, augmented reality headset called HoloLens, which is generating a new flurry of excitement around the technology.
Havas partners with Facebook's Atlas for multi-device ad targeting
Havas partners with Facebook's Atlas for multi-device ad targeting
by Arif Durrani
21 January 2015, 04:45PM
Havas Media Group, home to Havas Media and Arena, has formed a partnership with Facebook's Atlas to better track users and serve ads around the world, starting in the US and Western Europe.
Cancer Research to take contactless donations through shop windows
Cancer Research to take contactless donations through shop windows
by Shona Ghosh
22 January 2015, 06:54AM
Cancer Research has embedded contactless payment technology into its shop windows, targeting drive-by donations from impulsive givers.
Accenture ties up with Guardian for 6 Nations
Accenture ties up with Guardian for 6 Nations
by
22 January 2015, 08:00AM
Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations.
The Lad Bible publisher hires Mimi Turner as marketing director
The Lad Bible publisher hires Mimi Turner as marketing director
by Daniel Farey-Jones
21 January 2015, 05:14PM
Mimi Turner, the former communications director for Northern & Shell, has joined the company behind online publications The Lad Bible and The Sport Bible as its first marketing director.
Tag and Havas EHS retain Tesco briefs
Tag and Havas EHS retain Tesco briefs
by Kate Magee
22 January 2015, 08:00AM
Tesco has rejected suggestions that Tag and Havas EHS will lose their business with the retailer to the incoming creative agency, Bartle Bogle Hegarty.
Ben Stephens named Stack chairman
Ben Stephens named Stack chairman
by James Swift
22 January 2015, 08:00AM
Stack, the agency previously known as CMW, has hired Ben Stephens, the former managing partner of VCCP me, as the executive chairman amid the departure of its chief executive, Liz Wilson.
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