Monday, 12 January 2015

Breaking news from Brand Republic - David Walliams, Twitter, Tiffany & Co, David Beckham, Shredded Wheat

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David Walliams and Johnny Vegas provide voices in educational St John Ambulance ad
David Walliams and Johnny Vegas provide voices in educational St John Ambulance ad
by Gurjit Degun
12 January 2015, 08:52AM
St John Ambulance has launched a light-hearted campaign that teaches people how save a life, and features voiceovers from David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt.
Twitter to sell ads on tweets embedded on other sites
Twitter to sell ads on tweets embedded on other sites
by Shona Ghosh
12 January 2015, 09:39AM
Twitter reportedly plans to sell ads against tweets embedded on external websites, alongside those on its own apps and site.
Tiffany & Co ads feature first same-sex couple
Tiffany & Co ads feature first same-sex couple
by Daniel Farey-Jones
12 January 2015, 08:54AM
The 178 year-old jewellery retailer Tiffany & Co is embracing gay couples in its advertising for the first time.

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Watch: Pharrell and David Beckham question fame for Adidas 'Superstar' campaign
Watch: Pharrell and David Beckham question fame for Adidas 'Superstar' campaign
by Shona Ghosh
09 January 2015, 05:10PM
Adidas has unveiled a contrarian campaign for its 'Superstar' shoe, with brand ambassadors Pharrell, David Beckham, Rita Ora and basketball star Damian Lilllard all questioning the role of social media in personal validation.
Shredded Wheat launches 'live from the heart' campaign
Shredded Wheat launches 'live from the heart' campaign
by James Swift
12 January 2015, 08:24AM
Shredded Wheat is telling people to "live from the heart" in a new TV campaign that kicks off with an ad about an aging Northern Soul enthusiast.
Are you ready for a world without TV ads?
Are you ready for a world without TV ads?
by Craig Mawdsley
12 January 2015, 07:00AM
With a shift to 'John Lewisesque' TV ads, there has been a return to simple, consistent, emotional messages. However, are authors Byron Sharp and Daniel Kahneman leading us off the edge of a cliff? asks Craig Mawdsley, joint chief strategy officer of...
Tesco turnover could plunge by �3bn in 2015, predict analysts
Tesco turnover could plunge by �3bn in 2015, predict analysts
by Ben Bold
09 January 2015, 03:36PM
Tesco is expected to see annual turnover fall by nearly �3bn in 2015 compared to last year, according to analysts at Shore Capital Stockbrokers, and will not return to 2014 levels until 2017.
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