marketing your business online: Media AM - Google, Vice, Media Week's salary survey, Ikea, Virgin Media

Wednesday, 7 January 2015

Media AM - Google, Vice, Media Week's salary survey, Ikea, Virgin Media

Media AM Bulletin


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07th January 2015

Google to tell brands whether video ads are actually getting views

Google will now tell brands who publish video ads via DoubleClick whether their content is actually being watched by users, as opposed to being skipped or scrolling off-screen.

Vice partners with Annapurna Pictures to produce The Bad Batch

Vice Media is partnering with Annapurna Pictures to produce The Bad Batch, a film about a dystopian love story by upcoming director Ana Lily Amirpour.

Wages are on the rise at media owners

In the first part of Media Week's salary survey snapshot in association with recruiter Sylex, managing director Simon Shroot finds reason for optimism for those working at media owners.

Watch: Ikea's latest TV ad

A flock of T-shirts migrate like birds across land and sea before settling in a wardrobe in the latest ad in Ikea's 'The Wonderful Everyday' campaign.

Virgin Media reinstates CMO role after 16 months with Kerris Bright

Virgin Media has appointed former British Airways marketer Kerris Bright as its CMO, after leaving the post vacant for 16 months.

Sainsbury's Christmas spot most-watched ad on YouTube in 2014

Sainsbury's Christmas ad has topped YouTube's most watched ads of 2014 in the UK, with the John Lewis festive ad in second place.

CES 2015: How technology is redefining the live experience

Ensuring emerging technologies do not interfere with the "special" experience of live events requires a "delicate balance" to be struck, according to the president of the American Football team San Francisco 49ers.

CES 2015: All the new TVs, wearables, audio, home and car technology

A comprehensive round-up of the latest product launches at CES, courtesy of Stuff, the consumer tech authority.

CES 2015: Marketing and content creation are merging, but consumers don't mind

Marketing and content creation are merging, but consumers are still savvy enough to tell the difference, according to a panel at CES 2015 in Las Vegas.

CES 2015 preview: Self-driving cars and the internet of things

This year's "Cannes for geeks" monster consumer electronics show in Las Vegas features keynote sessions from Ford and Intel, and covers subjects including the changes wrought by mobile.

Inspiring the new cultural shift at Primesight

From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion.

Death of the demographic

Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group.

What 'Black Eye Friday' reminds us about newsbrands

As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks.

Clients need trusted partners to help navigate content marketing

Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit.