Monday 19 January 2015

What Coca-Cola's new CMO Marcos de Quinto must do to make the brand sparkle again + O2, Muller and Uber

Marketing Daily

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Marketing Daily
Marketing Daily , 19th January 2015
What Coca-Cola's new CMO Marcos de Quinto must do to make the brand sparkle again
What Coca-Cola's new CMO Marcos de Quinto must do to make the brand sparkle again
Three owner considers £9bn O2 bid
Three owner considers £9bn O2 bid
Muller promotes UK marketing chief Michael Inpong to global CMO
Muller promotes UK marketing chief Michael Inpong to global CMO
Uber to create 50,000 jobs and promises 'new partnership' with European cities
Uber to create 50,000 jobs and promises 'new partnership' with European cities
Birds Eye rolls out £3m 'mix up your menu' campaign
Birds Eye rolls out £3m 'mix up your menu' campaign
Sharon Osbourne stars in Moneysupermarket.com ad
Sharon Osbourne stars in Moneysupermarket.com ad
Reebok spot encourages people to live 'free range'
Reebok spot encourages people to live 'free range'
Why marketers must beware the rise of 'neuro-b*llocks'
Why marketers must beware the rise of 'neuro-b*llocks'
Beer on tap: AB InBev app delivers Bud Light in an hour
Beer on tap: AB InBev app delivers Bud Light in an hour
Quaker partners with Carol Vorderman in breakfast push
Quaker partners with Carol Vorderman in breakfast push
Shaun the Sheep fronts £4m VisitEngland staycation campaign
Shaun the Sheep fronts £4m VisitEngland staycation campaign
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