Media AM - Time Inc UK restructures ad team, plus Three; The Outdoor Media Centre; Twitter; Sky Atlantic

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27th January 2015

Time Inc UK restructures ad team Time Inc UK, the publisher that owns InStyle, Country Life and Marie Claire, has restructured its ad team to focus more on the customer. Three runs Instagram competition with the Capital Breakfast show Three is expanding its 'Feel at Home' campaign with a ten-day Instagram competition in partnership with Global Radio's Capital Breakfast show with Dave Berry and Lisa Snowdon. OMC appoints Mark Craze as chairman The Outdoor Media Centre, the outdoor media trade body, has appointed Mark Craze, the former chief executive of Havas Media UK, as its chairman, replacing Naren Patel. Twitter readies election messages for your feed Twitter has launched new postcode-specific geo-targeting service in time for the General Election, which will be held in 100 days. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Giant polar bear unleashed in London for Sky Atlantic stunt Commuters across the capital received a shock this morning - when Sky Atlantic set loose a life sized polar bear on the streets of London to promote its new Arctic crime drama 'Fortitude'. How VisitBritain uses Tumblr to create the UK's future tourists VisitBritain's head of marketing, Philip Taylor, says Tumblr is "edging out" platforms such as Twitter and Facebook in terms of growth and engagement. Redican looks beyond the National Readership Survey The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady. Walker's Dixons victory leaves Group M seething For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him. Are media owners now more attractive than media shops? What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask. The future is where data, content and tech collide Reading through all the trend content out of the Consumer Electronics Show, what strikes me about 2015 predictions is how much focus is being placed on the technology - the actual hardware - rather than the data or insight driving the development of it. 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood Wednesday evening brought the first WACL Gathering of 2015, titled 'Managing Motherhood and Making it Work for You'. Latest blogs Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Advertisement Manager , Carreras Lathane Associates - CLA £40k + comm., London (Central), London (Greater) Advertisement Manager , Carreras Lathane Associates - CLA £40k + comm. + car, London (Central), London (Greater) Broadcast Account Executive , Aspire £20000 - £26000 per annum, London Head of Broadcast , Aspire £60000.00 - £80000.00 per annum, London Digital Operations Manager , Carreras Lathane Associates - CLA £35k, London (Central), London (Greater)

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