Media AM - Havas Media Group, M/SIX, Virgin Media, The Guardian, JCDecaux

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22nd January 2015

Havas partners with Facebook's Atlas for multi-device ad targeting Havas Media Group, home to Havas Media and Arena, has formed a partnership with Facebook's Atlas to better track users and serve ads around the world, starting in the US and Western Europe. M/SIX hires UM's Spence as its first chief operating officer M/SIX has hired Will Spence, the chief client officer at Universal McCann in Sydney, in the new position of chief operating officer. Virgin Media COO Dana Strong to leave after 18 months Cable TV company Liberty Global has appointed Dana Strong, the chief operating officer of its Virgin Media business, as senior vice-president and chief transformation officer. Accenture ties up with Guardian for 6 Nations Accenture has signed up as The Guardian's branded content partner for the 2015 RBS 6 Nations. Walker's Dixons victory leaves Group M seething JCDecaux creates schism by leaving the OMC JCDecaux's decision to withdraw from the Outdoor Media Centre has caused a schism in the industry. Marketers set to share record £6.1bn bonus pot this year Marketers are estimated to share in a £6.1bn bonus this year as research estimates total pay has risen 9% in 2014/2015. The Lad Bible publisher hires Mimi Turner as marketing director Mimi Turner, the former communications director for Northern & Shell, has joined the company behind online publications The Lad Bible and The Sport Bible as its first marketing director. What the end of Page 3 means for advertising Nipples are funny things aren't they? I say funny, but the recent No More Page 3 campaign has made us all think far more seriously about them. Latest blogs Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Senior Sales Executive - fast paced media organisation , Media IQ Recruitment 25K + 40% comms, London (Central), London (Greater) Account Manager - work for an entrepreneurial award winning digital media company , Media IQ Recruitment 40K, London (Central), London (Greater) Programmatic Trading Specialist - amazing media group , Media IQ Recruitment 35k + 40% comms, London (Central), London (Greater) Business Development Manager - Sell market intelligence for this award winning digital media org , Media IQ Recruitment Up to 60k (OTE 84k), London (Central), London (Greater) Marketing Content Developer/Writer , Celtra Competitive, New York (Manhattan) County, New York (US)

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