Media AM - The year ahead for press and mobile, plus Clear Channel; Luke Bozeat; We Are Social; Facebook

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14th January 2015

The year ahead for press Today's news and entertainment brands collaborate, utilise user data, find new revenue streams and create bespoke content in this convergent media landscape. By Zoe Bale. The year ahead for mobile More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes. ITV commercial marketer Sarah Speake to join Clear Channel as CMO Outdoor media owner Clear Channel has poached ITV's director of commercial marketing and research Sarah Speake to be its chief marketing officer. My Media Week: Luke Bozeat A week of client meets and What Car? Awards sees Luke Bozeat, joint managing director, MediaCom, get swiftly reacquainted with his alarm and 'the list' post-festive slump. We Are Social expands to San Francisco We Are Social has opened a second US office in San Francisco, with retailer Old Navy as its founding client. After the gold rush: Life beyond Facebook What's a brand marketer to do in a post-social era? AnalogFolk's strategy director takes stock for Campaign US. OMD brings virtual romance to Debenhams for Chloé promotion Debenhams' flagship store in London will allow lovers to attach virtual padlocks to a representation of the Pont des Arts bridge in Paris as part of the retailer's promotion for Love Story, the new Chloé fragrance. Imagine Publishing hires JCDecaux's James Power to build London sales team Imagine Publishing, the Bournemouth-based video games and computing publisher, has appointed James Power to build and lead an ad sales team in London. Sainsbury's to axe 500 jobs in cost-cutting push Sainsbury's will axe 500 jobs across its head office and store support centres as part of its wider £500m cost-cutting efforts. Latest blogs The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Advertising Sales Manager , Publications UK Basic, plus commission & bonus, London (Central), London (Greater) Digital Marketing Manager , Morgan Rutherford Associates £45-65K Basic, London (Central), London (Greater) Agency Media Sales Executive , Future £competitive with excellent benefits, West End Multi platform - Client account Manager , SYLEX Recruitment £60000 plus £80000 OTE, London Digital Sales Executive , Formula Won To £30k + uncapped comm, London (Central), London (Greater)

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