Saturday, 10 January 2015

This week's most read news and best ad campaigns

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Ikea kicks off agency talks
by James Swift,
08 January 2015, 07:00AM
Ikea kicks off agency talks
Ikea is meeting with agencies to discuss its advertising requirements as part of a procurement-led review of the company's marketing suppliers.
Watch: Virgin Atlantic's 'let it fly' ad
by James Swift,
05 January 2015, 10:19AM
Watch: Virgin Atlantic's 'let it fly' ad
Virgin Atlantic's latest ad challenges customers to pursue their goals and "let it fly" in the first TV ad since it appointed Adam & Eve/DDB in August.
Lotta Malm Hallqvist joins Cheil from McCann
by Daniel Farey-Jones,
07 January 2015, 02:50PM
Lotta Malm Hallqvist joins Cheil from McCann
Cheil Worldwide has recruited Lotta Malm Hallqvist as its first global chief growth officer following its investment in Iris Worldwide.
Dave Trott: Life's a pitch
07 January 2015, 10:10AM
Dave Trott: Life's a pitch
Paul Smith was a producer, he made programmes for television.
Sainsbury's Christmas spot most-watched ad on YouTube in 2014
by Gurjit Degun,
06 January 2015, 11:47AM
Sainsbury's Christmas spot most-watched ad on YouTube in 2014
Sainsbury's Christmas ad has topped YouTube's most watched ads of 2014 in the UK, with the John Lewis festive ad in second place.
Watch: Ashton Kutcher breaks up with a pizza slice in Wrigley's Extra ad
by James Swift,
02 January 2015, 10:16AM
Watch: Ashton Kutcher breaks up with a pizza slice in Wrigley's Extra ad
Ashton Kutcher, the actor who played Steve Jobs in a biopic about the Apple founder in 2013, stars in a new TV campaign for Wrigley's Extra chewing gum.
Unauthorised anarchist posters take over the Tube
by Gurjit Degun,
06 January 2015, 10:22AM
Unauthorised anarchist posters take over the Tube
Unauthorised anarchist posters took over London underground tubes yesterday, featuring quotes taken from an article in Strike! Magazine.
LMFM duo set up digital studio in Silicon Spa
by Maisie McCabe,
05 January 2015, 10:51AM
LMFM duo set up digital studio in Silicon Spa
Fraser Hobbs and Joe Burke, the former head of development and senior designer at Lean Mean Fighting Machine, have left M&C Saatchi three months after the two agencies merged, to launch their own digital studio.
Tories' first election poster mocked for 'foreign road' picture
by James Swift,
05 January 2015, 10:41AM
Tories' first election poster mocked for 'foreign road' picture
The Conservative Party's first poster campaign in the run-up to the General Election has been mocked for featuring an image of a German road.
Senior breaks up Saatchis regional structure and hands Billingsley growth role
by Gurjit Degun,
07 January 2015, 12:00PM
Senior breaks up Saatchis regional structure and hands Billingsley growth role
Robert Senior, the new Saatchi & Saatchi Worldwide chief, has scrapped his former role of EMEA chief executive in a restructure that hands Justin Billingsley responsibility for growth markets.
Royal Navy recruitment push highlights personal qualities the career brings
by Gurjit Degun,
27 December 2014, 12:01AM
Royal Navy recruitment push highlights personal qualities the career brings
The Royal Navy has launched a national recruitment campaign with an ad highlighting the personal qualities joining the force brings.
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Top Work Stories

Betfred "the dudes" by Brothers and Sisters
29 August 2014, 08:18AM
Betfred
Weetabix "Weetabuddie" by Bartle Bogle Hegarty
06 January 2015, 09:48AM
Weetabix
Ikea "the joy of storage" by Mother
07 January 2015, 02:01PM
Ikea
Kuoni "find your amazing" by Grey London
05 January 2015, 09:44AM
Kuoni
Virgin Holidays "hair flick" by M&C Saatchi
23 December 2014, 03:00PM
Virgin Holidays
Cesar "night shift" by Abbott Mead Vickers BBDO
05 January 2015, 03:39PM
Cesar
Gordon's "#GordonTheBoar" by Bartle Bogle Hegarty
02 January 2015, 09:58AM
Gordon's
Netto "Scandinavian for value" by 101
07 January 2015, 03:51PM
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