| | | | | | Omnicom Media Group is expected to be feeling the pressure this week after its decision to pull all clients from Channel 5's reality TV show Celebrity Big Brother, which launched to strong audiences of more than 3 million viewers. | | | | | | | | | | | | | Philippa Brown believes that among the key focuses for media agencies in 2015 will be taking ownership of one of the industry's biggest growth areas - content creation. | | | | | | | | | | | | | James Tye, chief executive of Dennis Publishing, has been appointed deputy chairman of the UK's magazine body, the Professional Publishers Association (PPA). | | | | | | | | | | | | | We're entering a post-YouTube era, writes Oliver Smith, EMEA MD of video ad tech company Unruly. | | | | | | | | | | | | | Danielle Bennison-Brown has been named the director of video content at Condé Nast Britain. | | | | | | | | | | | | | Thinkbox is now accepting entries for the Thinkbox TV Planning Awards 2015, which recognise and celebrate inspired use of commercial TV. | | | | | | | | | | | | | Quill, the content marketing specialist, has appointed Philip Smith as content director. | | | | | | | | | | | | | Ashton Kutcher has issued a rallying call to brands and marketers to put their "full force" behind social issues because they have the sort of budgets and resources available to help "create a world that has a little more compassion". | | | | | | | | | | | | | Lionel Paillet on 'Works with Nest', Google, Dropcam and what's next for Nest. | | | | | | | | | | | | | | | | | | | | From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. | | | | | | | | | | | | | Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. | | | | | | | | | | | | | As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. | | | | | | | | | | | | | Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. | | | | | | | | | | | | | Problems with online fraud are not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. | | | | | | | | | | |
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