Media AM - Adspend growth slows down in Q4, plus Walker Media, JCDecaux, Viacom, Match.com

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15th January 2015

Adspend growth slows down in Q4 Marketing budgets increased for the ninth consecutive quarter in the final three months of 2014, according to the latest IPA Bellwether Report. Walker Media closes in on Dixons Carphone Dixons Carphone, the newly created electronics retail group, is set to award its £90 million consolidated media business to Walker Media. JCDecaux pulls out of OMC JCDecaux has pulled out of the Outdoor Media Centre, the industry trade body for outdoor media owners. Viacom fires PHD as tensions mount over Omnicom dispute with C5 Viacom International Media Networks, home to MTV UK and Comedy Central, has parted company with its media agency, PHD, amid an ongoing dispute with parent Omnicom Media Group. Vizeum lands media account for Match Match.com, the dating website, has awarded its media planning and buying business to Vizeum, ahead of a £10 million marketing push in 2015. Tesco moves £110m account to BBH Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half-year relationship with Wieden & Kennedy London. World's media consumed by terror at start of 2015 There's no way of avoiding it: this has been a terrible start to 2015. All the best intentions and ambitions aired at the start of the new year paled into insignificance as the horrific events started to unfold in France last week. RB withdraws adspend from Channel 5 portfolio Channel 5 has started 2015 without the advertising budget of RB, the FMCG giant that owns brands such as Vanish, Durex and Cillit Bang. Latest blogs The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. News Editor - C&IT , Haymarket Media Group Dependent on Experience, Teddington (City/Town), London (Greater) Agency Sales Executive , Morgan Rutherford Associates £24k-£30k BASIC+COMMISSION, London (Greater) Senior Sales Manager - multi channel ad tech platform , Ultimate Asset £60000 - £70000 per annum + +comm + bens, London IAS Digital Account Manager , Discovery Communications Conpetitive + excellent benefits, Chiswick Riverside, London (Greater) Analyst -Digital Sales Admin & Inventory , Discovery Communications Competitive + excellent benefits, London (West), London (Greater)

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