| How to market to Gen Z | | Polly Becker | | 14 January 2015, 9:50AM |  In the next few years, Generation Z - those born around the year 2000 - will be hitting their upper teens, entering their 20s and starting to become much more important to marketers.
| | | | New year: New personal brand and 15 reasons why you need one | | Chris J Reed | | 14 January 2015, 8:20AM |  Many people make New Year's resolutions which are well intentioned but fall away.
If you want to achieve your business objectives in 2015 you should make a new years resolution to focus on developing your personal brand on LinkedIn and keep it going throughout 2015. It's now more important than ever.
| | | | Infographic: SEO checklist for 2015 | | Polly Becker | | 13 January 2015, 2:36PM |  The seemingly ever-changing SEO landscape, with its nuanced rules around Google’s algorithms and external linking, can be a minefield for even the most digitally savvy marketers.
As such, we were delighted to stumble across this infographic, detailing a simple checklist of points to consider – and those to avoid – when planning or updating your SEO strategy.
| | | | The necessary evolution of attribution | | Ben Walmsley | | 13 January 2015, 9:25AM |  In an industry where most conversions are still attributed to last click, it's time that attribution evolved to appropriately recognise every event along the conversion path.
Despite widespread recognition that last click attribution is flawed, it is still used by many brands and agencies due to its convenience and simplicity. Unfortunately, last click has created numerous challenges for the industry, such as incentives being misaligned due to marketing teams operating in competing silos, as well as the potential for conversions to be 'gamed' in RTB.
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