Wednesday, 28 January 2015

Mark Read appointed Wunderman global chief exec, Emily Bell, Unilever, AA report, Twitter, David Beckham, TravelSupermarket

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Latest news
Mark Read to become global chief executive at Wunderman
by Gurjit Degun,
27 January 2015, 05:50PM
Mark Read to become global chief executive at Wunderman
Mark Read, the chief executive at WPP Digital, has been named the global chief executive at Wunderman, replacing Daniel Morel.
Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'
by Staff,
28 January 2015, 11:00AM
Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'
Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh...
Unilever reviews £3bn global media
by Ed Owen,
28 January 2015, 12:19PM
Unilever reviews £3bn global media
Unilever, the owner of Dove and Flora, is reviewing its £3 billion global media account.
Advertising funds £187 of media for each UK household
by Ed Owen,
28 January 2015, 12:01AM
Advertising funds £187 of media for each UK household
Advertising provides £187 worth of media, culture and sport to each UK household every year, according to a report commissioned by the Advertising Association.
Twitter unveils native video feature
by Sarah Shearman,
27 January 2015, 06:52PM
Twitter unveils native video feature
Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app.
David Beckham does 'not have strong appeal to children', says ASA
by Ed Owen,
28 January 2015, 12:01AM
David Beckham does 'not have strong appeal to children', says ASA
An ad for Haig Club whisky featuring David Beckham has survived censure from the Advertising Standards Authority, after it concluded he does "not have strong appeal to children".
TravelSupermarket hands creative brief to The Corner
by Ed Owen,
28 January 2015, 12:30PM
TravelSupermarket hands creative brief to The Corner
TravelSupermarket, part of the Moneysupermarket.com group, has handed its £3.5 million creative account to The Corner following a competitive pitch.
Deadline extended for Clear Channel Outdoor Planning Awards
by Staff,
28 January 2015, 10:00AM
Deadline extended for Clear Channel Outdoor Planning Awards
Media agencies now have ten days to complete their applications before the extended deadline of 6 February.
Royal Mail launches 'Mail Men' campaign to boost direct mail
by Shona Ghosh,
28 January 2015, 10:29AM
Royal Mail launches 'Mail Men' campaign to boost direct mail
Royal Mail has launched its first major ad campaign for its direct marketing arm, MarketReach, in a bid to convince advertisers digital isn't the only option.

Super Bowl 2015: A year for kinder, gentler ads?

by Susan Kuchinskas
27 January 2015

As the NFL faces scrutiny over the conduct of players and its own response, will advertisers play a cautious game this year?

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Snapchat's Discover offers news, entertainment and 'gorgeous' ads
by Shona Ghosh, 28 January 2015, 11:39AM
Webuyanycar beats McDonald's in TV ad poll
by Staff, 28 January 2015, 11:15AM
BA: does its marketing restructure signify an end to big brand marketing?
by Ben Bold, 28 January 2015, 11:40AM
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Latest Work

Lexus "this is the new Lexus" by M&C Saatchi
28 January 2015, 09:17AM
Lexus
Lexus has put up billboards in Australia s busiest cities that identify non-Lexus drivers and tell them to switch to the brand s new model. M C Saatchi created the campaign. The billboards identify passing drivers by the make and colour of their car ...
Holland & Barrett "horny goat weed" by Rainey Kelly Campbell Roalfe/Y&R
28 January 2015, 08:00AM
Holland & Barrett
Horny goat weed is sold as an aphrodisiac, although you would have to pay close attention to Holland Barrett s new ad campaign to figure that out. Rainey Kelly Campbell Roalfe/Y R created the animated TV spot, which features a couple of goats and s...
Newcastle Brown Ale "band of brands" by Droga5 New York
27 January 2015, 06:07PM
Newcastle Brown Ale
Newcastle Brown Ale has roped 36 companies into its "band of brands" campaign and released a spot online ahead of the Super Bowl on Sunday. Droga5 New York created the ad, in which a couple rush around a house trying to mention as many of the product...
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