Media PM - Freeman ushers in new era at Bloomberg, plus Richard Eyre; Outdoor Media Centre; GMG; ITV

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29th January 2015

Freeman ushers in new era at Bloomberg Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business. Richard Eyre: The only way is ethics? Richard Eyre, the chairman of the Internet Advertising Bureau, has called for a "new deal" for advertising based around ethics in his introductory speech to the Advertising Association's annual conference. Perhaps historians make the best planners "Have you noticed how the best planners are often biologists?" - Rory Sutherland. Does the Outdoor Media Centre have a future? The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks. Operators prepare for quad-play showdown As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes. Andrew Miller to step down as GMG chief Andrew Miller, the chief executive of Guardian Media Group, is to leave the company at the end of June after five years in the role. Advertising pays for more than today's rich media Have you ever stopped to think about what our media landscape would look like without advertising? ITV and Visa sign placement deal Coronation Street and Emmerdale will feature Visa's contactless payment technology for nine months from February in a six-figure deal. Media needs to focus on the personal touchpoint Latest blogs My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. Display Sales Executive , b3-media £28,000 + com + bens, London (Central), London (Greater) Delegate Sales Executive - Travel Exhibition , Dragonfly Recruitment £10 - £13 per hour, London Exhibition Sales Executive - Security Portfolio , Dragonfly Recruitment £12 - £13.60 per hour, London Delegate Sales Executive - Legal Services , Dragonfly Recruitment £90 - £120 per day + commission, London Sales Director / Business Development Manager , Guru Careers £35 - 45K + COMMISSION (NEG), Based in London (W1T)

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