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| | | | | Advertising in 2015 will remain preoccupied with real-time marketing and big data, but those who can apply true creativity to these disciplines will succeed. By Russell Ramsey. | | | | | | Campaign asked top creatives what they thought about J Walter Thompson executive creative director, Russell Ramsey's predictions for creative departments in 2015. | | | | | | Alistair Bryan and Jon Elsom, the Bristol agency chief executive and executive creative director at Bray Leino, respectively, are leaving the agency. | | | | | | Ashton Kutcher has issued a rallying call to brands and marketers to put their "full force" behind social issues because they have the sort of budgets and resources available to help "create a world that has a little more compassion". | | | | | | Philippa Brown believes that among the key focuses for media agencies in 2015 will be taking ownership of one of the industry's biggest growth areas - content creation. | | | | | | Yesterday in Campaign, Philippa Brown outlined what she felt were the big issues for media agencies in the year ahead. Here, some of her rivals give their view. | | | | | | Lionel Paillet on 'Works with Nest', Google, Dropcam and what's next for Nest. | | | | | | Thinkbox is now accepting entries for the Thinkbox TV Planning Awards 2015, which recognise and celebrate inspired use of commercial TV. | | | | | | James Tye, chief executive of Dennis Publishing, has been appointed deputy chairman of the UK's magazine body, the Professional Publishers Association (PPA). | | | | | | Andy Cheetham, the co-founder and creative director of Cheetham Bell, the J Walter Thompson agency, is moving to a part-time chairman position, prompting a reshuffle. | | | | | | The arrival of a new government this year is sure to have a big impact on advertising. The self-regulation system, in particular, will be under intense scrutiny, Andy Duncan writes. | | | | | | Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables. | | | Promoted | | | | | A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge. | | | | | | Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate. | | | ________ | | | | | |
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