Media AM - Virgin Media forms football partnership with The Telegraph, plus Myspace; Paddy Power; London Evening Standard; Chris Blackhurst

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16th January 2015

Virgin Media forms football partnership with The Telegraph Virgin Media has formed a partnership with Telegraph Media Group to promote its TV sports coverage offering across TMG's portfolio. Myspace owner launches competitor to Facebook's Atlas Interactive Media Holdings, owner of Myspace, is to rebrand as Viant as it launches a new digital ad product, Viant Advertising Cloud. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. Paddy Power backs David Ginola's Fifa bid David Ginola, the model, actor, pundit and former footballer, today launches his bid to replace Sepp Blatter as Fifa president in a campaign for Paddy Power. Evening Standard to reinvest savings from job loses into digital and distribution The London Evening Standard will invest all of the savings made by an ongoing redundancy programme among its editorial team back into the business, with a notable investment into the daily newspaper's distribution and digital operation, according to its chief executive. Chris Blackhurst steps down as editorial leader at Standard and Independent Chris Blackhurst, the former editor of The Independent turned multi-media head of business at the Evening Standard and Independent, is leaving the publisher amid an ongoing redundancy programme. Google stops selling Google Glass Google will stop selling Google Glass to consumers and developers, and is making major changes to the project as it tries to make the smart glasses viable. Robert De Niro, Martin Scorsese and Leonardo DiCaprio star in casino campaign Robert De Niro, Martin Scorsese and Leonardo DiCaprio star in a teaser campaign for two new casinos - one in Macau, the other in Manila - being developed by Melco Crown Entertainment. The Thinkboxes Awards for TV ad creativity Clear Channel Outdoor Planning Awards 2015 Outdoor played a part in many memorable campaigns last year. Enter the sector's top contest to see which will gain recognition Stringer helps capture News UK's 'unquiet' talent The chief creative officer is hoping to boost subscribers at The Times and The Sunday Times by telling the stories behind the news headlines. By Arif Durrani. Is 2015 going to be a good media year? Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says. World's media consumed by terror at start of 2015 There's no way of avoiding it: this has been a terrible start to 2015. All the best intentions and ambitions aired at the start of the new year paled into insignificance as the horrific events started to unfold in France last week. My Media Week: Luke Bozeat A week of client meets and What Car? Awards sees Luke Bozeat, joint managing director, MediaCom, get swiftly reacquainted with his alarm and 'the list' post-festive slump. We need more innovations and fewer Thomassons Have you see any Thomassons recently? Instagram steps up advertising offensive The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady. Latest blogs The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Planning Associate Director - Entertainment , Aspire £40000 - £50000 per annum, London Asia Editor (commodities B2B) , Atwood Tate Available on request, Singapore or Shanghai CLIENT DEVELOPMENT EXECUTIVE , Visual Retale £25000 to £40000 plus expenses and potentially bonuses, London (Greater) Radio Account Manager , SYLEX Recruitment £30000 to £38000 per annum, London Digital Account Director-International , SYLEX Recruitment £40000 to £50000 per annum, London

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