| | | | | | Virgin Media has formed a partnership with Telegraph Media Group to promote its TV sports coverage offering across TMG's portfolio. | | | | | | | | | | | | | Interactive Media Holdings, owner of Myspace, is to rebrand as Viant as it launches a new digital ad product, Viant Advertising Cloud. | | | | | | | | | | | | | 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. | | | | | | | | | | | | | David Ginola, the model, actor, pundit and former footballer, today launches his bid to replace Sepp Blatter as Fifa president in a campaign for Paddy Power. | | | | | | | | | | | | | The London Evening Standard will invest all of the savings made by an ongoing redundancy programme among its editorial team back into the business, with a notable investment into the daily newspaper's distribution and digital operation, according to its chief executive. | | | | | | | | | | | | | Chris Blackhurst, the former editor of The Independent turned multi-media head of business at the Evening Standard and Independent, is leaving the publisher amid an ongoing redundancy programme. | | | | | | | | | | | | | Google will stop selling Google Glass to consumers and developers, and is making major changes to the project as it tries to make the smart glasses viable. | | | | | | | | | | | | | Robert De Niro, Martin Scorsese and Leonardo DiCaprio star in a teaser campaign for two new casinos - one in Macau, the other in Manila - being developed by Melco Crown Entertainment. | | | | | | | | | | | | | | | | | | | Outdoor played a part in many memorable campaigns last year. Enter the sector's top contest to see which will gain recognition | | | | | | | | | | | | | | | | | The chief creative officer is hoping to boost subscribers at The Times and The Sunday Times by telling the stories behind the news headlines. By Arif Durrani. | | | | | | | | | | | | | Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says. | | | | | | | | | | | | | There's no way of avoiding it: this has been a terrible start to 2015. All the best intentions and ambitions aired at the start of the new year paled into insignificance as the horrific events started to unfold in France last week. | | | | | | | | | | | | | A week of client meets and What Car? Awards sees Luke Bozeat, joint managing director, MediaCom, get swiftly reacquainted with his alarm and 'the list' post-festive slump. | | | | | | | | | | | | | Have you see any Thomassons recently? | | | | | | | | | | | | | The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady. | | | | | | | | | | | | | | | | | | After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. | | | | | | | | | | | | | From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. | | | | | | | | | | | | | Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. | | | | | | | | | | | | | As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. | | | | | | | | | | | | | Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. | | | | | | | | | | |
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