Monday 19 January 2015

BA digital pitch, Legal & General, Three/O2, Big Brother, Campari, Best Awards, VisitEngland, Kiss FM

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Latest news
BA reviews global digital ad account
by James Swift,
16 January 2015, 05:55PM
BA reviews global digital ad account
British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert.
Legal & General's advertising and media up for grabs in competitive pitch
by James Swift,
16 January 2015, 05:14PM
Legal & General's advertising and media up for grabs in competitive pitch
Legal & General is reviewing of all its media and advertising accounts, saying that it wants to take its branding to "the next level".
Is 2015 going to be a good media year?
by Arif Durrani,
15 January 2015, 08:00AM
Is 2015 going to be a good media year?
Given the rate of change in the industry, 2015 is as unpredictable as May's election. But optimism abounds, Arif Durrani says.
Three owner considers £9bn O2 bid
by Shona Ghosh,
19 January 2015, 09:55AM
Three owner considers £9bn O2 bid
Three's parent company, Hutchison Whampoa, is reportedly preparing to scoop up O2 after the mobile network was rejected by BT.
Big Brother delivers record figures for Channel 5
by Ed Owen,
19 January 2015, 11:29AM
Big Brother delivers record figures for Channel 5
The return of Celebrity Big Brother (CBB) on 7 January has held strong and delivered its best set of figures for Channel 5 at this stage of the schedule, according to the latest overnight figures.
Campari prepares for global pitch
by Ed Owen,
19 January 2015, 09:54AM
Campari prepares for global pitch
Gruppo Campari has approached agencies for a global campaign to expand their calendar, which it has produced since 1900, into a multinational campaign.
Cheil most shortlisted in 25th MAA Best Awards
by Gurjit Degun,
19 January 2015, 10:26AM
Cheil most shortlisted in 25th MAA Best Awards
Cheil is leading the nominations in the Marketing Agencies Association's Best Awards 2015 shortlist with 11 chances to take home a prize.
Watch: Wieden & Kennedy's Tesco ads
by Gurjit Degun,
19 January 2015, 09:08AM
Watch: Wieden & Kennedy's Tesco ads
As Tesco prepares to move its ad account to Bartle Bogle Hegarty, Campaign takes a look at some of the best ads created by Wieden & Kennedy for the supermarket.
Shaun the Sheep fronts £4m VisitEngland staycation campaign
by Shona Ghosh,
16 January 2015, 04:22PM
Shaun the Sheep fronts £4m VisitEngland staycation campaign
Shaun the Sheep will add his woolly charms to a new £4m campaign from VisitEngland to persuade Brits to take their holidays at home.
Kiss FM and Film4 rapped for inappropriate swearing by Ofcom
by Kate Magee,
19 January 2015, 11:02AM
Kiss FM and Film4 rapped for inappropriate swearing by Ofcom
Kiss FM is in hot water with Ofcom after broadcasting a track with offensive language and sexual references at a time when children were likely to be listening.
CES 2015: What does it mean for marketers?
by Sarah Shearman,
15 January 2015, 08:45AM
CES 2015: What does it mean for marketers?
The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa.
After the gold rush: Life beyond Facebook
by Zach Pentel
13 January 2015
What's a brand marketer to do in a post-social era?

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Quaker partners with Carol Vorderman in breakfast push
by Sara Spary, 19 January 2015, 11:50AM
Reebok spot encourages people to live 'free range'
by Sara Spary, 19 January 2015, 10:44AM
Uber to create 50,000 jobs and promises 'new partnership' with European cities
by Ben Bold, 19 January 2015, 08:37AM
Tesco backs faltering Google Glass amid public scepticism
by Shona Ghosh, 16 January 2015, 12:15PM
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Latest Work

Army "normal day" by Engine
19 January 2015, 10:18AM
Army
Engine has created a TV campaign that seeks to explain the role of the Army Reserve in an attempt to boost recruitment. The spot is supported by print, outdoor and digital executions, as well as three documentaries that show where the Army has made ...
Subway "brain and mouth" by McCann London
16 January 2015, 09:04AM
Subway
A man s brain and mouth find harmony when they discover Subway s value menu, which is tasty and cheap, in a new campaign for the sandwich chain. McCann London created the spot, in which two people representing a man s brain and mouth , who are usua...
Honey Monster Puffs "monstercatch" by The Gate
15 January 2015, 08:00AM
Honey Monster Puffs
The Honey Monster will return to the small screen on 18 January after a five-year absence with a new campaign, by Gate London, for Honey Monster Puffs. Created by John Webster at BMP in 1976, the Honey Monster and his "mummy" were the embodiment of c...
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