Is the UK ready to go digital-first? | Susan Billinge | 19 January 2015, 11:12AM | Fujitsu’s research into the UK’s digital landscape shows the nation is ready and willing to adapt to a digital-first approach when looking for ways to interact with organisations. The study shows more than a fifth of us will opt for a digital-first approach when offered. We want the government to do more too. 54% of respondents want to see Number 10 to do more to drive digital, and one in five would vote for a political party that focussed on digital policies.
| | | 2015 - a breakthrough year for video advertising | Tod Sacerdoti | 19 January 2015, 9:38AM | A lot can happen in a year, especially in an industry as fast-paced as ad tech. For video advertising, in particular, 2014 was undeniably a watershed year. Digital video took a giant leap into programmatic buying, experiencing huge gains in both viewership and ad spend.
| | | The end of Google Glass? | Daniel Todaro | 16 January 2015, 4:31PM | The end of Google Glass, in its current incarnation - yes. As a future viable, perhaps watered down, consumer based product - I doubt it. It was ugly, you looked silly in them, and the health and social responsibility factors were questionable. Google Glass's move back into a research project rather than a viable consumer product is indicative of the social stigma associated with this wearable technology.
| | | TripAdvisor has its eye on the personalisation game | Gina Roughan | 16 January 2015, 8:10AM | Booked a holiday in the past week? You're not alone: last weekend was 'Sunshine Saturday'. Apparently the busiest day of the year for UK holiday bookings as punters - including myself - attempt to break the internet by booking their holidays.
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