Friday, 9 January 2015

Breaking news from Brand Republic - Coke to cut up to 1,800 jobs, plus Ashton Kutcher; NSPCC; CES 2015; Blinkbox

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Coke to cut up to 1,800 jobs as part of $3bn cost-cutting drive
Coke to cut up to 1,800 jobs as part of $3bn cost-cutting drive
by Ben Bold
09 January 2015, 08:38AM
Coca-Cola is to cut up to 1,800 jobs at its operations across the globe as part of its plan to slash $3bn in costs.
CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues
CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues
by Sarah Shearman
09 January 2015, 09:12AM
Ashton Kutcher has issued a rallying call to brands and marketers to put their "full force" behind social issues because they have the sort of budgets and resources available to help "create a world that has a little more compassion".
NSPCC 'I saw your willy' ad warns parents about the dangers of social media
NSPCC 'I saw your willy' ad warns parents about the dangers of social media
by Ben Bold
09 January 2015, 09:23AM
The NSPCC has launched a TV, video and online campaign warning parents about the dangers of social networking sites, urging them to encourage their children to use the web responsibly and safely.

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CES 2015: The future of wearable technology
CES 2015: The future of wearable technology
by Sarah Shearman
08 January 2015, 04:45PM
Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables.
Remember PalmPilot? China's TCL buys Palm brand to crowdsource a comeback
Remember PalmPilot? China's TCL buys Palm brand to crowdsource a comeback
by Shona Ghosh
09 January 2015, 07:17AM
Chinese company TCL Communication has acquired the trademarks for legacy mobile brand Palm, and announced plans to revive the company as a US-based subsidiary.
The year ahead for creativity
The year ahead for creativity
by Russell Ramsey
09 January 2015, 08:00AM
Advertising in 2015 will remain preoccupied with real-time marketing and big data, but those who can apply true creativity to these disciplines will succeed. By Russell Ramsey.
TalkTalk reveals rebrand plans for Blinkbox
TalkTalk reveals rebrand plans for Blinkbox
by Shona Ghosh
08 January 2015, 02:28PM
TalkTalk is set to drop the Blinkbox brand, after agreeing to acquire the on-demand movie service from Tesco.
Top planners respond to Craig Mawdsley's year ahead
Top planners respond to Craig Mawdsley's year ahead
by Staff
08 January 2015, 10:02AM
Craig Mawdsley, the joint chief strategy officer at Abbott Mead Vickers BBDO, gave Campaign his view for the year ahead for planning.
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