Coca-Cola is putting emoticons on its bottles in ASEAN markets

View in web browser   |   Add to safe senders The 5 things you need to know 31st July

1. Most read: Chime agrees to sell to WPP/Providence for £374m 2. People moves: Droga5 hires Grey's UK group MD for London chief exec job 3. Emoticons: ASEAN Coca-Cola bottles feature emoticons 4. Lost in translation: When brand taglines don't travel 5. Virals: AT&T's PSA video tops this week's charts

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Media PM - The week's most read

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31st July 2015

Out to lunch with Boisdale Life and David Emin: Jonathan Durden The Boisdale Life Big lunch with David Emin is a regular date where a guest joins him for lunch at one of Boisdales restaurants. Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared A Sky Sports ad starring Thierry Henry, the former France and Arsenal footballer, sharing the history of England's top football league, has taken the top place in the chart. For mobile video to compete for TV budgets requires reach and scale There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone. Guardian's Anna Watkins to co-chair Media Week Awards judging Anna Watkins, managing director of Guardian Labs, will be the co-chair of this year’s Media Week Awards judging. Bauer considers free weekly launch with Kiss magazine Bauer Media is considering launching a magazine for the Kiss radio brand aimed at millennials. Traditional TV viewers predicted to drop as mobile fuels rise in online video Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia. FT looks to Rising Sun as print sales decline Why did the title command such a high price when the future of the press has never been so uncertain? Rapport picks up 20th Century Fox OOH task 20th Century Fox has moved its £12 million UK outdoor media planning and buying account to Rapport without a pitch. Bauer Media UK raids Argos and Viacom to strengthen digital division Bauer Media UK has made four appointments for the newly created roles of chief technology officer and heads of social, analytics and search for Xcel Media, its digital arm. Guardian losses narrow as digital revenues climb 20% Guardian Media Group's group revenues increased by 2.7 per cent year on year to £214.6 million in the 2014/15 financial year, partly thanks to a 20 per cent increase in digital revenues. [ Promoted content ] Are we failing the future? The next-gen crisis: are we failing to discover, develop and retain the diversity of talent required to be the next marketing leaders? Instagram is cautiously tapping into inspiration What's all the fuss about Instagram? My Media Week: John Litster Two months from on from Sky extending its deal with Viacom to handle Channel 5 ad sales, MediaWeek caught up with John Litster, managing director, Sky Media. Latest blogs Martin Sorrell is right about media trust in young audiences, he just didn't go far enough Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible. Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. A turning point for newsbrands, thanks to Sir Martin A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. Video advertising isn't just Facebook vs YouTube There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads. From Caitlin Jenner to Michelle Obama, magazine media influence is all around us Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic. Associate Vice Chancellor , University of California, Los Angeles Salary commensurate with experience., Los Angeles, California (US) Sponsorship & Promotion Account Manager- Sport Sector , Harrison Dear £35,000, London Broadcast Team Executive - Agency , Harrison Dear To £32,000, London (Greater) Account Manager - Agency , Harrison Dear £30,000, London (Central), London (Greater) Account Manager - Sport Sector - Mag/Online Sales , Harrison Dear £30,000 - £39,999, London (Greater)

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Mobile fuels rise in online video, digital campaigns to watch, Windows 10, dating app for the blind

View in web browser   |   Add to safe senders Digital PM brought to you by The Wall 31st July

Traditional TV viewers predicted to drop as mobile fuels rise in online video 31 July 15, Gurjit Degun Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.     31 July 15 What the UK’s video diet really looks like I don’t need to diet. I’m one of those jammy gits that has the metabolic rate of a hummingbird. Hummingbirds have to flap their wings 50 times a second to do their trademark hovering and that needs energy... read more   31 July 15 Digital campaigns to watch: Barclays, EE and Clinique The Holy Grail in content marketing is successfully aligning brand messaging with key editorial pillars of informing, educating, entertaining and inspiring, all without resorting to shameless product plugs... read more   31 July 15 Windows 10: Will Microsoft’s final OS reverse its fortunes? Microsoft’s Satya Nadella has quite confidently said: “Windows 10 is a huge milestone for us as a company, and quite frankly the industry.” You would expect this from the chief executive... read more   31 July 15 Facebook takes mobile success to new channels and flourishes Stephanie Carr, vice-president of Marin Software EMEA, delves into Facebook’s success with mobile and the growth of video. Mobile continues to be a major area of growth for Facebook with a reported 1... read more   31 July 15 The Daily Poke: Flight of fancy Keflavík International Airport is becoming a destination in its own right with the opening of Loksins – a new airport bar. This stylish refuge for travellers coming and going was created in partnership... read more     The big idea: There's an algorithm for that 31 July 15, Ana Andjelic It's easy to find big ideas with the 20/20 vision of hindsight, but the industry lacks a formula for creating them, says Havas LuxHub's global strategy director.   Beyond Tinder: charity hackathon produces dating app for the blind 31 July 15, Shona Ghosh The visual web may be leaving behind some of the most vulnerable members of society, with most blind and partially sighted young people excluded from 'normal' dating apps like Tinder.   Why digital marketing expertise can help reform the emergency services 31 July 15, Marshall Manson As the idea of making a phone call is becoming an alien concept to Gen Z, where does this leave the 999 service? Marshall Manson, managing director, EAME, Social@Ogilvy sets out what government can learn... read more                 Social/Community Manager   £27k Dot-Gap, London Central   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Head of Creative, Sky Content PR   benefits Sky, Isleworth, London   Freelance or temp to perm SENIOR ACCOUNT MANAGER & ACCOUNT DIRECTOR -digital with B2B experience   £200-350 per day - perm c. £35-55k Judi Patton, London (South), London (Greater)   B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London   Account Director   £50000 - £60000 per annum + benefits EJ Church, Windsor   Insight and Product Manager   Competitive Dyson, United Kingdom   User Experience Analyst (UX)   Competitive Dyson, United Kingdom   Digital Project Manager   Competitive Dyson, United Kingdom   Digital Quality Lead   Competitive Dyson, United Kingdom               See all jobs

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