A&E/DDB splits with Lastminute.com, Army goes after Gen Z, Gourmet Burger Kitchen apologises for vegetarian ads

view in web browser add to safe senders list January 19, 2016 Campaign Daily Fix

Latest news Adam & Eve/DDB splits with Lastminute.com as it scales back UK operation Maisie McCabe Adam & Eve/DDB has split with Lastminute.com as the former internet darling scales back its UK operation following its integration into the Swiss holiday company Bravofly Rumbo Group. Army goes after Generation Z with reverse psychology James Swift Karmarama's new campaign for the British Army uses reverse psychology to attract recruits from Generation Z. Gourmet Burger Kitchen sorry for 'offensive ads' mocking vegetarians Omar Oakes Gourmet Burger Kitchen, the restaurant chain, has apologised after sparking a deluge of complaints about its outdoor ad campaign which mocked vegetarians. Coca-Cola unites brands under new 'Taste the Feeling' global campaign Shona Ghosh Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four brands under one new tagline: 'Taste the Feeling'. Exclude me in: an argument for making people feel special Dave Dye 'Exclusive' is increasingly seen as a dirty word in advertising, but it might be time to rethink that, says J Walter Thompson's Dave Dye. Protein World sponsors Ex on the Beach and Geordie Shore Gurjit Degun Protein World, the weight-loss supplements brand, is sponsoring MTV's Ex on the Beach and Geordie Shore. Heavy medals: Why no agency can stop chasing trophies Eleftheria Parpis and Douglas Quenqua It's easy to talk about backing out of awards. But the pressure to compete means no agency can truly walk away Y&R promotes Mandelbaum to Europe chief creative officer Omar Oakes Y&R, the global WPP advertising network, has promoted Jaime Mandelbaum, the chief creative officer of central and eastern Europe, to chief creative officer of Europe. Capital Liverpool launches with TV ad campaign featuring Justin Bieber Gurjit Degun Capital Liverpool, the Global radio station, is launching an ad campaign featuring Justin Bieber, Little Mix, Coldplay's Chris Martin, Jason Derulo and Ariana Grande. Lactalis' Galbani brand sponsors Good Food Channel for 12 months Omar Oakes Galbani, the Italian cheese brand owned by Lactalis, will sponsor UKTV's Good Food Channel for 12 months. To have and to hold: the secret to a happy brand marriage Anne-Cécile Michaud Lichtenstein Anne-Cécile Michaud Lichtenstein, the global chief strategy officer for Havas Media Group, assesses reasons to partner and celebrates those brands enjoying the spoils of a long and happy marriage. New technology makes TV viewing and advertising better than ever John Litster TV is winning more consistent recognition for being a high performance creative industry, says the managing director of Sky Media. The Work HomeAway "why share it" by Saatchi & Saatchi HomeAway is taking the fight to Airbnb in its advertising, with a global campaign rubbishing the notion of sharing your holiday with strangers. Popchips "be a bit good" by Lucky Generals Popchips' new UK campaign heads off any accusations of exaggerated health claims and shows a sense of humour by using the "be a bit good" strapline. Editor's pick A view from Dave Trott: Checklists beat brains Dave Trott Atul Gawande is the professor of surgery at Harvard Medical School. How Daren Rabinovitch made Ikea's surrealist TV ad Rabinovitch, who works in augmented visual reality, directed Ikea's surrealist "come home to play" TV spot. Revcontent acquires ContentClick to "reimagine native advertising" Presented by Revcontent Native and content recommendation network Revcontent has announced its acquisition of European counterpart ContentClick Also in the news Unilever marketing spend brings margins down as FMCG giant reports 5% profit fall Ben Bold Unilever has posted a 5% fall in annual net profit to €5.3bn, but reported a better-than-expected sales hike of 10% to €53.3bn. Q&A: Amir Kassaei on awards, cyncism and DDB's plan to pull back Douglas Quenqua "We used to play the game too, but I think we were forced to because we believed that was the only way of being at the top." Former MP and body confidence campaigner Jo Swinson nabs ad watchdog role Ben Bold Jo Swinson, former Liberal Democrat MP and a vocal critic of the way women are sometimes portrayed in advertising, has been appointed to BCAP's Advertising Advisory Committee (AAC). Campaign Jobs Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London - £40k-£60k plus benefits Judi Patton, London (Greater) Senior Account Manager £38000 - £42000 per annum + benefits The Great & The Good, London See all jobs

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000