Toyota's 'hyper-targeted' Facebook ads know what interests you; What does Bing and Yahoo’s 'consciously uncoupling' mean?

View in web browser   |   Add to safe senders Digital PM brought to you by The Wall 14th January

Toyota's 'hyper-targeted' Facebook ads know what interests you 14 January 16, Douglas Quenqua More than 100 videos with James Marsden form tailored combinations for each profile   Volkswagen 2011 Star Wars ad most-shared Super Bowl spot 14 January 16, Gurjit Degun Volkswagen's Star Wars ad from 2011 takes the top spot and four of Budweiser's ads featuring the iconic Clydesdale horses make it into the top ten.   Adam & Eve/DDB axes 'digital' from job titles 14 January 16, Kate Magee Adam & Eve/DDB has dropped "digital" from all job titles as it claims the term is outdated.   Burberry's Apple and WeChat partnerships pay off as mobile drives most traffic 14 January 16, Ben Bold Mobile is fast becoming Burberry's most important digital sales channel, accounting for the 'majority' of traffic to Burberry.com.   11 trends at CES 2016 14 January 16, The Consumer Electronics Show last week saw traditional brands expand into other areas, virtual reality rise in prominence and the Internet of Everything. Campaign rounds up the top developments.   What tech can learn from the death of the Motorola brand 14 January 16, Peter Dolukhanov It's been a long road but the Motorola name, at least for consumers, will be axed, writes Peter Dolukhanov, group chief technology officer of Karmarama and managing director of Nice Agency.     14 January 16 Why are banks turning to online video marketing? This isn't a great time to be a banker – or a banker's marketing consultant. Since 2008, when the collapse of Lehman Brothers and Northern Rock triggered a financial meltdown and a wave of costly... read more   14 January 16 What does Bing and Yahoo's 'consciously uncoupling' mean for 2016? Way back in 2009, which seems prehistoric from a digital perspective, Yahoo and Bing created a partnership to "create value for advertisers and establish ongoing stability for partners."... read more   14 January 16 The Daily Poke: Stream with socks on Seasoned Netflix users (all of us, then) will be familiar with the pitfalls of a TV show marathon – falling asleep during the best bits, then waking up three episodes later, having to work out where... read more   14 January 16 Walking the tightrope between effective targeting and alarming your audience In a relentless quest for innovation and efficiency, online marketing seems to have ignored real-world etiquette. Consumers are often taken aback by how much brands track their online activity to deliver... read more                   Recruitment Consultant - Major Players   £25000 - £30000 per annum + excellent commission Major Players, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Head of Brand   competitive Durham University, Durham   Senior Device Account Manager   Competitive + benefits EE, London   Client Services Director   £85000 - £100000 per annum The Great & The Good, City of London   Marketing Manager   £35 - £40k pro rata Threshold Sports Ltd, London (Central), London (Greater)   Marketing Manager   competitive + benefits EE, London   HEAD OF CREATIVE OPERATIONS   Competitive Sky Betting & Gaming, Leeds, West Yorkshire   Campaign Project Manager   Competitive salary British Airways, London Heathrow   Senior Account Manager   £38000 - £42000 per annum + benefits The Great & The Good, London               See all jobs

Manage Bulletins Unsubscribe