The Consumer Electronics Show last week saw traditional brands expand into other areas, virtual reality rise in prominence and the Internet of Everything. Campaign rounds up the top developments.
It's been a long road but the Motorola name, at least for consumers, will be axed, writes Peter Dolukhanov, group chief technology officer of Karmarama and managing director of Nice Agency.
This isn't a great time to be a banker – or a banker's marketing consultant. Since 2008, when the collapse of Lehman Brothers and Northern Rock triggered a financial meltdown and a wave of costly...
Way back in 2009, which seems prehistoric from a digital perspective, Yahoo and Bing created a partnership to "create value for advertisers and establish ongoing stability for partners."...
Seasoned Netflix users (all of us, then) will be familiar with the pitfalls of a TV show marathon – falling asleep during the best bits, then waking up three episodes later, having to work out where...
In a relentless quest for innovation and efficiency, online marketing seems to have ignored real-world etiquette. Consumers are often taken aback by how much brands track their online activity to deliver...
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