Media AM - Lord Burns on Channel 4 privatisation, BuzzFeed native ad banned

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13th January 2016

Lord Burns: "No financial reason" to privatise Channel 4 Lord Burns, the outgoing chairman of Channel 4, has said he can see "no financial reason" to privatise the broadcaster. BuzzFeed 'laundry fail' native ad banned by ASA A BuzzFeed article about Dylon, the clothes dye brand, has been banned by the ads watchdog for not being clearly identifiable as an advertorial. Advertisers lack mobile programmatic advertising understanding, says IAB research Advertisers have a lack of understanding of programmatic advertising on mobile, according to research by the Internet Advertising Bureau UK. Starcom Mediavest Group's Lars Glenne joins DigitasLBi Lars Glenne, the digital strategy director at Starcom Mediavest Group, has joined DigitasLBi in the new role of head of media strategy. MediaCom to use webcam tech to measure emotional response to video ads MediaCom says it will be able to use Realeyes' measurement technology to improve the quality and placement of its video ads. DMGT chief executive Martin Morgan to retire Martin Morgan, the chief executive at the Daily Mail and General Trust, is to retire at the end of the year. Ofcom criticises Comedy Central show for expletive-laden subtitles A comedy TV series had to be pulled from the air by Comedy Central after featuring expletives in its subtitles before the watershed during the school holidays. Mini Waist garment ad banned for implying women should have 'tiny little waists' A teleshopping ad for Velform Mini Waist has been banned by the ads watchdog for implying that women desire - and should be aiming for - a smaller waist. My Media Week: Isabel Massey This week, Isabel Massey, head of media and futures at Diageo Europe, shares 2016 strategy and her ambition to make every Diageo marketer a skilled media practitioner.   Revcontent acquires largest European content recommendation network in all-cash deal Native and content recommendation network Revcontent has acquired European "Millennial advertising platform," ContentClick.   Presented by Revcontent Chris Broadbent named chief operating officer at MediaCom North Group Chris Broadbent, the chief business development officer at MediaCom Leeds, has become the chief operating officer at MediaCom North Group. Branded content: a new emerging communications ecosystem Consumers don't care about the channels - it's all advertising to them, says the executive chairman of Karmarama. Sacla picks The Village Communications to handle UK media Sacla, the Italian food brand, has appointed The Village Communications to run its media buying and planning account after a competitive pitch. Latest blogs My Media Week: Anna Hickey It’s a people-focused start to the year for Anna Hickey, managing director at Maxus, as she kicks off a new people and culture programme and a shared parental leave policy. How CES will affect media While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news. 2016: Prepare for the empowered mobile consumer ZenithOptimedia Worldwide and GlobalWebIndex forecasts young people spending more time accessing the internet via mobile than all other devices combined by 2018. So what does this mean for 2016? Commercial Sales Manager- Bath , BIKE Channel UK highly competitive salary with a company car and attractive commission / bonus scheme., Bath, Somerset Deputy Editor , Atwood Tate Available on request, London (Greater) Senior Account Manager , createselect £30000 - £35000 per annum + bonus, London Partnership Team Assistant , Vision Nine 15k + commission, London (Central), London (Greater) Senior Sales Executive, Brand Republic , Haymarket Media Group Depending on experience, plus commission, Twickenham, London (Greater)

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