Friday 22 January 2016

Twitter's best social campaigns of 2015; Mark Ronson creates YouTube supergroup for Mastercard; Nestle sues rival over George Clooney lookalike ad

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Brand Republlic
Daily News 22nd January
 
Twitter reveals insights from best social campaigns of 2015

Twitter reveals insights from best social campaigns of 2015

22 January 16, Eimear Lambe

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

 
YouTube supergroup covers Uptown Funk for Mark Ronson and Mastercard

YouTube supergroup covers Uptown Funk for Mark Ronson and Mastercard

22 January 16, Douglas Quenqua

McCann London pulls together "Priceless Surprise" to commemorate client's 18th year sponsoring the BRIT Awards

 
Nestle sues rival over Clooney lookalike ad, Mozilla founder unveils ad-free browser

Nestle sues rival over Clooney lookalike ad, Mozilla founder unveils ad-free browser

22 January 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Monsoon Accessorize picks ODD for global creative brief

Monsoon Accessorize picks ODD for global creative brief

22 January 16, Omar Oakes

Monsoon Accessorize, the fashion retailer, has appointed ODD as the first global creative agency for its Monsoon and Accessorize brands, after a competitive pitch.

 
Supply Management magazine relaunches with campaign to end UK slavery

Supply Management magazine relaunches with campaign to end UK slavery

22 January 16, Omar Oakes

Supply Management, the official magazine of the Chartered Institute of Procurement and Supply trade body, has relaunched with a campaign to end slavery in the supply chain.

 
Aldi puts £35m into ecommerce as it begins selling wine online

Aldi puts £35m into ecommerce as it begins selling wine online

21 January 16, Matthew Chapman

Aldi has made its first foray into online retail with the launch of a wine ecommerce site as it continues to take the fight to the big four supermarkets.

 
News UK appoints Dominic Carter to chief commercial officer

News UK appoints Dominic Carter to chief commercial officer

21 January 16, Omar Oakes

News UK has promoted Dominic Carter, the managing director of commercial, to the role of chief commercial officer.

 
Domino's launches on Snapchat with 'Dough to door' film

Domino's launches on Snapchat with 'Dough to door' film

21 January 16, Ben Bold

Domino's has bolstered its social-media presence by rolling out on messaging service Snapchat.

 
JCDecaux launches global creative arm

JCDecaux launches global creative arm

21 January 16, Gurjit Degun

JCDecaux, the outdoor advertising company, has launched a global creative hub which will be led by Alex Matthews, the head of creative technology at Bartle Bogle Hegarty London.

 
Why the Premier League doesn't need the lion

Why the Premier League doesn't need the lion

22 January 16, John Shaw

Take a taxi in Hong Kong and there's a good chance the driver will have an informed view on everything from the sublime vision of Mesut Özil to the newfound defensive obduracy of Manchester United, writes... read more

 
Tennis match-fixing allegations show it's time for brands to clean up the mess in sport

Tennis match-fixing allegations show it's time for brands to clean up the mess in sport

22 January 16, Justin Clouder

Sponsors buying into sporting properties need to go in with their eyes wide open, and be prepared in case scandal should strike. But if the reality is too edgy for your risk-averse brand, stay well away,... read more

 



The Thinkboxes Awards for TV ad creativity: Shortlist November/ December

Presented by Thinkbox
The latest shortlist features inspiring work from Currys PC World, John Lewis, KFC, Sainsbury's and Warburtons. Who will get the academy's vote?



 
 
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