Media AM - Brands boost TV spend in January; Interflora signs one-year Coronation Street deal; The year ahead for media agencies

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07th January 2016

Brands boost TV spend in January TV ad revenues are forecast to jump at least 5 per cent in January because of a surge in spending by brands in financial services, travel and telecoms. Interflora signs one-year Coronation Street deal ITV has landed one of its biggest product-placement deals after agreeing to feature an Interflora store in Coronation Street for one year. The year ahead for media agencies In a primarily digital world, media agencies need to collaborate, be relevant and truly demonstrate their value, Tracy De Groose suggests. Simon Bax enters race for C4 chairman role Simon Bax, the former Chiat/Day chief financial officer, has emerged as a contender to be the chairman of Channel 4. Adam & Eve/DDB and MediaCom top 2015 new-business rankings January-December 2015: The final new-business tally of 2015 sees Iris and Mother move up and Mr President enter the table.   Move over, tablets - smartphones are the top mobile video device Tablets have been able to maintain a hold as the media device of choice for video viewing – until now.   Presented by Adobe Agencies line up for Universal Channel's digital and social brief NBCUniversal is on the hunt for an agency to handle the digital and social media advertising for its Universal Channel in the UK. What you may have missed over the Christmas holidays Campaign rounds up news highlights you may have missed over the holiday season. The buzz: BBC Three unveils new logo The unveiling of BBC Three's new logo on Monday provided a rich source of material for social media's amateur comedians and 'this makes me so angry' brigade. Latest blogs How CES will affect media While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news. 2016: Prepare for the empowered mobile consumer ZenithOptimedia Worldwide and GlobalWebIndex forecasts young people spending more time accessing the internet via mobile than all other devices combined by 2018. So what does this mean for 2016? Stop laying ads like a lazy platypus and start a conversation Jamie Gavin argues innovations from Facebook to programmatic are still stuck in a 'laying flat ads on the page' mindset Commercial Director - Programmatic Display for e-commerce , Morgan Rutherford Associates £75k-£80k, London (Greater) Area Sales Manager , b3-media To £35,000+ car allowance + com + benefits, West Sussex Production Manager , b3-media Up to £32,000 + bens, Hampshire Recruitment Consultant - Major Players , Major Players £25000 - £30000 per annum + excellent commission, London Campaign Manager , createselect £26000 - £28000 per annum + 20% bonus, Twickenham

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