Monday, 18 January 2016

Brands making the most of #BlueMonday on social; The marijuana business: How to rebrand the vice

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Brand Republlic
Digital PM brought to you by The Wall 18th January
 
Brands making the most of #BlueMonday on social

Brands making the most of #BlueMonday on social

18 January 16, Susan Billinge

Today is Blue Monday, the third Monday in January otherwise known as the most depressing day of the year. What are brands on social media doing to cheer us up?

 
WhatsApp will open up to brands this year but rules out third-party ads

WhatsApp will open up to brands this year but rules out third-party ads

18 January 16, Shona Ghosh

WhatsApp will open up to brands this year, allowing certain businesses like airlines and banks to communicate with customers on the platform.

 
Apple confirms end of iAd support: but what went wrong?

Apple confirms end of iAd support: but what went wrong?

18 January 16, Tim Ocock

Today's digital advertising industry doesn't want to be fixed, and doesn't particularly care about the end user experience, says the executive technical director of VML London.

 
Publicis Groupe to invest millions in 90 digital start-ups

Publicis Groupe to invest millions in 90 digital start-ups

18 January 16, Omar Oakes

Publicis Groupe has pledged to provide funding and mentoring for 90 digital start-up projects, as the holding company celebrates its 90th anniversary this year.

 
HomeAway takes aim at Airbnb in new global ad

HomeAway takes aim at Airbnb in new global ad

18 January 16, Maisie McCabe

HomeAway is taking the fight to Airbnb in a new global campaign encouraging people to book whole houses for their holidays.

 
 
18 January 16
The marijuana business: How to rebrand the vice

Whether you're for or against it, the sale of legal cannabis is a growing market in the US. Earlier this year, the Huffington Post reported marijuana was the country's fastest growing industry...

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18 January 16
#BlueMonday: the brands bringing colour back to January

Today – and every third Monday in January – is now saddled with the reputation of being the most depressing day of the year. Popularly branded in the UK media as Blue Monday, this gloomy, post-Christmas...

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18 January 16
2016: The year of brand experience

It's no surprise when a consumer survey demonstrates the positive effect of live events on sales. Experience drives purchase. What does retain the power to astonish, is the fact that this effect continues...

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18 January 16
The Daily Poke: E-paper timetable

When was the last time you checked the paper timetable at a bus stop in a big city? For some of us, it might well have been before smartphones were invented. Read more on The Daily Poke: E-paper...

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