ZenithOptimedia's Karl Guard dies, Ford ad asks people to unlearn what they know, HomeAway takes aim at Airbnb

view in web browser add to safe senders list January 18, 2016 Campaign Daily Fix

Latest news Top media planner Karl Guard of ZenithOptimedia dies Gideon Spanier Karl Guard, one of the British ad industry's most respected media planners, has died suddenly. Ford campaign asks people to 'unlearn' what they know about the world Brittaney Kiefer Ford is encouraging people to let go of preconceptions about the brand as well as life itself in a new campaign for the UK market. HomeAway takes aim at Airbnb in new global ad Maisie McCabe HomeAway is taking the fight to Airbnb in a new global campaign encouraging people to book whole houses for their holidays. Gumtree's heartfelt TV campaign aims to inspire Gurjit Degun Gumtree, the classified website, has launched a campaign focusing on the opportunities buying something from its site could provide. Christopher Eccleston fronts Alzheimer's Research stop-motion campaign Omar Oakes Damage caused by dementia can reduce the brain's weight by the equivalent of an orange, Christopher Eccleston explains in a new digital campaign for Alzheimer's Research UK. Apple confirms end of iAd support: but what went wrong? Tim Ocock Today's digital advertising industry doesn't want to be fixed, and doesn't particularly care about the end user experience, says the executive technical director of VML London. Watch: Behind the scenes of Ford's 'unlearn' campaign Helen Hoddinott Ford uses a 104-year-old marathon runner, a newborn baby and a micro pig to drive home its message to let go of limiting beliefs about the world. Enter Brandman: animators imagine ads in our dreams James Swift A trio of animators has created a film imagining what it would look like if brands could invade people's dreams with their messages. Peter Fincham to leave ITV as director of television Omar Oakes Peter Fincham, the director of television at ITV, is leaving the broadcaster after almost eight years, while the company is not commenting on reports that chairman Archie Norman is also departing. Adland on the move: Starcom Mediavest Group Helen Hoddinott Campaign tours Starcom's new office in Farringdon, at the site of the old Turnmills nightclub. In defence of industry awards: a response to Amir Kassaei Tim Lindsay and Andy Sandoz D&AD's leaders counter Amir Kassaei's suggestion that DDB will produce less awards submissions in order to stop what he has called "madness". IBT Media appoints Greg Witham as first chief operations officer Gurjit Degun Greg Witham, the former group publishing director for Cosmopolitan at Hearst, is joining IBT Media, which owns Newsweek, as its first chief operations officer for the UK and EMEA. Women of Tomorrow awards extends deadline for entries Omar Oakes The entry deadline has been extended for this year's Women of Tomorrow awards. Publicis Groupe to invest millions in 90 digital start-ups Omar Oakes Publicis Groupe has pledged to provide funding and mentoring for 90 digital start-up projects, as the holding company celebrates its 90th anniversary this year. The Work Pizza Hut Delivery "the big deal" by Ogilvy & Mather London Pizza Hut Delivery has released a humorous integrated campaign in a bid to tempt customers into trying its January deals. Editor's pick Can Channel 4 make ad-free Formula One pay? Gideon Spanier The broadcaster plans to show live races without advertising. Is it a commercially viable option, Gideon Spanier asks. The new deal-makers Gideon Spanier A new report finds a greater array of both buyers and sellers in the marcoms space. Revcontent acquires ContentClick to "reimagine native advertising" Presented by Revcontent Native and content recommendation network Revcontent has announced its acquisition of European counterpart ContentClick Also in the news Brands making the most of #BlueMonday on social Susan Billinge Today is Blue Monday, the third Monday in January otherwise known as the most depressing day of the year. What are brands on social media doing to cheer us up? VW challenges Shell as world's 'most hated' brand after emissions scandal Matthew Chapman The emissions scandal has propelled Volkswagen to the fourth spot in a list of brands most hated by NGOs, while Shell retains the top place. Campaign Jobs Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London - £40k-£60k plus benefits Judi Patton, London (Greater) Senior Account Manager £38000 - £42000 per annum + benefits The Great & The Good, London See all jobs

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