Social media lessons for brands after the Crocs/David Bowie backlash

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Remembering Bowie the tech innovator 12 January 16, Dave McAnally From Bowienet to BowieBanc (yes, he had an Internet bank) the Thin White Duke was always pushing technology forward   Crocs bows to critics, deletes David Bowie tribute tweet 12 January 16, Diana Bradley Crocs' tribute to David Bowie on Twitter lasted less than an hour.   MediaCom to use webcam tech to measure emotional response to video ads 12 January 16, Michelle Perrett MediaCom says it will be able to use Realeyes' measurement technology to improve the quality and placement of its video ads.   The VR baton is about to be passed from marketer to consumer 12 January 16, Karl Woolley The day Oculus launched its Kickstarter campaign, 1 August 2012, is ground zero from modern virtual reality (VR), writes Karl Woolley, creative technologist at Framestore.   Japanese auto translator ad goes viral over sexual harassment accusations 12 January 16, Faaez Samadi Logbar, maker of the Ili automatic translator device, praised for its product but criticised for "sexist" ad where man asks women to kiss him     12 January 16 Three social media lessons for brands after the Crocs/David Bowie backlash David Bowie's death was undoubtedly an event of great cultural importance, prompting a period of intense reflection among fans and music lovers. The response from at least one brand also showed that... read more   12 January 16 What's next for social photography in 2016? Last year influencer marketing went from being a cheeky way of getting past ad blockers to an essential way to market pretty much anything from a mascara to a holiday. What was once on the wish list for... read more   12 January 16 5 mobile trends to watch in 2016 2015 was a huge year in mobile advertising sector: We've had acquisitions, consolidations and innovations. The technology and data available to marketers have increased exponentially and new opportunities... read more   12 January 16 The Daily Poke: A quarterly sip-scription Getting gin delivered straight to your door can never be a bad thing. London-based gin distillery Sipsmith is taking it one step further by offering a quarterly subscription to their most out-there, experimental... read more   12 January 16 Case study: Jaguar Land Rover F-Pace campaign In the first of a new series, events agency drp takes us through their work for Jaguar Land Rover. If you have a campaign you want to tell The Wall's readers about, email wallblogeditor@gmail.com... read more                   Recruitment Consultant - Major Players   £25000 - £30000 per annum + excellent commission Major Players, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Head of Brand   competitive Durham University, Durham   Senior Device Account Manager   Competitive + benefits EE, London   Client Services Director   £85000 - £100000 per annum The Great & The Good, City of London   Marketing Manager   £35 - £40k pro rata Threshold Sports Ltd, London (Central), London (Greater)   Marketing Manager   competitive + benefits EE, London   HEAD OF CREATIVE OPERATIONS   Competitive Sky Betting & Gaming, Leeds, West Yorkshire   Campaign Project Manager   Competitive salary British Airways, London Heathrow   Senior Account Manager   £38000 - £42000 per annum + benefits The Great & The Good, London               See all jobs

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