Friday, 15 January 2016

How R/GA is trying to inspire women, Mystery of missing D&AD pencils revealed, Mother re-hires Mark Harrison

Campaign Daily Fix

Campaign

January 15, 2016

Campaign Daily Fix

Latest news
R/GA London's Woman Up: setting the agenda for mindful marketing
R/GA London's Woman Up: setting the agenda for mindful marketing

Nicole Armstrong and Kat Hahn

It's 2016 and it's an exciting time to be a woman. Over the past year, we've seen more and more women in strong and empowered roles - in the media, in politics, in society - challenging outdated perceptions and making a genuine impact on the world.

Revealed: mystery of the missing D&AD pencils
Revealed: mystery of the missing D&AD pencils

James Swift

The spate of D&AD pencil thefts that plagued adland this week was a stunt by Lucky Generals, who were working to promote the forthcoming awards show, Campaign can reveal.

Mother re-hires Mark Harrison to run Boots
Mother re-hires Mark Harrison to run Boots

James Swift

Mother has re-hired Mark Harrison as the global business lead on the Walgreens Boots Alliance business.

Poll: Do you want your agency to spend less on awards submissions in 2016?
Poll: Do you want your agency to spend less on awards submissions in 2016?

Campaign staff

Is the industry's obsession with awards out of control? Here's your chance to weigh in

What does Apple's move to potentially disband its iAd sales team mean?
What does Apple's move to potentially disband its iAd sales team mean?

Jem Lloyd-Williams

Bad news for the Apple iAd sales teams but good news for publishers (at least for now), says Vizeum UK's executive director for product and innovation.

IPA wins chartered status
IPA wins chartered status

James Swift

The Institute of Practitioners in Advertising has been granted chartered status by the Privy Council.

Campaign Viral Chart: Netflix global launch ad takes top
Campaign Viral Chart: Netflix global launch ad takes top

Gurjit Degun

A film featuring characters from Orange is the New Black to explain that Netflix is now available worldwide was the most-shared ad this week.

Blu picks The Corner as global creative agency
Blu picks The Corner as global creative agency

Omar Oakes

Blu, the e-cigarette brand, has appointed The Corner as its global ad agency after a competitive pitch.

Watch rebrands to W
Watch rebrands to W

Gurjit Degun

Watch, the UKTV entertainment channel, is rebranding to W.

Thomson sponsors Channel 4's First Dates
Thomson sponsors Channel 4's First Dates

Gurjit Degun

Thomson, the travel company owned by Tui, is to sponsor First Dates, the Channel 4 matchmaking show.

Brands must select better partners to win in 2016
Brands must select better partners to win in 2016

Sue Todd

Sue Todd, the chief executive of Magnetic, reacts to the collection of "year ahead" essays published by Campaign this month.

BMB promotes Northridge to head of planning
BMB promotes Northridge to head of planning

Omar Oakes

BMB has promoted Tamsin Northridge, the agency's planning director, to the role of head of planning.

Why the Cannes Lions owner's IPO is good for the industry
Why the Cannes Lions owner's IPO is good for the industry

Jon Wilkins

It may have been a long time coming, but the Cannes Lions flotation is good news.

The Work
Land Rover
Land Rover "#Hibernot 2016" by M&C Saatchi

Land Rover has pumped around £2 million into running the latest iteration of its "#Hibernot" campaign on Instagram.

World's talking about: Operation Boomerang
World's talking about: Operation Boomerang

A blockbuster ad from Meat & Livestock Australia has been amassing both views and complaints.

Editor's pick
How to be a chairman
How to be a chairman

Cilla Snowball

The job involves running the board and being a cheerleader for the company - with no room for egos.

The rapid rise of MG OMD's new 'people-first' leader
The rapid rise of MG OMD's new 'people-first' leader

Omar Oakes

Tim Pearson has been thrust into the CEO role after two promotions in quick succession. But his prized client John Lewis has no doubt that he is the right man for the job.




Revcontent acquires ContentClick to "reimagine native advertising" Presented by Revcontent Native and content recommendation network Revcontent has announced its acquisition of European counterpart ContentClick


Remembering David Bowie
David Bowie: 'An icon of shameless and boundless creative ambition'
David Bowie: 'An icon of shameless and boundless creative ambition'

Adlanders reflect on what David Bowie, who died last Sunday, means to them.

David Bowie dies: Campaign looks at his creative legacy
David Bowie dies: Campaign looks at his creative legacy

Omar Oakes

David Bowie, the singer, actor and fashion icon, has died aged 69 after a battle with cancer. Campaign rounds up five of his memorable ads.

David Bowie was as iconic as he was earconic
David Bowie was as iconic as he was earconic

Rob Schwartz

The music legend was as much about the way things looked as the way things sounded

Remembering Bowie the tech innovator
Remembering Bowie the tech innovator

Dave McAnally

From Bowienet to BowieBanc (yes, he had an Internet bank) the Thin White Duke was always pushing technology forward

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