Thursday 21 January 2016

Harley-Davidson calls global review, LinkedIn seeks digital agency, ITV probes Dentsu deal

Campaign Daily Fix

Campaign

January 21, 2016

Campaign Daily Fix

Latest news
Harley-Davidson calls global review
Harley-Davidson calls global review

Gurjit Degun

Harley-Davidson, the premium motorcycles-maker, is reviewing its global advertising, digital and media business.

LinkedIn kicks off pitch for social and digital
LinkedIn kicks off pitch for social and digital

James Swift

LinkedIn is looking for an agency to work on its social and digital advertising.

ITV probes Dentsu TV trading
ITV probes Dentsu TV trading

Gideon Spanier

Broadcaster is investigating whether Dentsu Aegis Network has met its share deal.

Jack Daniel's seeks agency for integrated brief
Jack Daniel's seeks agency for integrated brief

Gurjit Degun

Jack Daniel's, the Brown-Forman whiskey brand, is on the hunt for an agency to handle below-the-line activity.

Paul Silburn joins BBH in senior role
Paul Silburn joins BBH in senior role

Kate Magee

Paul Silburn, the former Saatchi & Saatchi joint chief creative officer, is returning to Bartle Bogle Hegarty.

Ogilvy & Mather's Seifert to succeed Miles Young as global network leader
Ogilvy & Mather's Seifert to succeed Miles Young as global network leader

Staff

John Seifert, the chairman of Ogilvy & Mather North America and a 37-year veteran of the agency, is taking over from Miles Young as leader of the network.

Pip Hulbert and Chris Daplyn join top team at Wunderman
Pip Hulbert and Chris Daplyn join top team at Wunderman

Gurjit Degun

Wunderman has promoted the managing partners Pip Hulbert and Chris Daplyn to chief operating officer and managing director respectively, following the departure of the chief executive, Chris Perry.

Sky signs £3m deal for family Gold Spot
Sky signs £3m deal for family Gold Spot

Gideon Spanier

Sky has bought the family Gold Spot at UK cinemas in a deal estimated at £3 million annually.

Lucky Generals appoints Upton for new group
Lucky Generals appoints Upton for new group

James Swift

Lucky Generals has hired Nik Upton, one of the founders of Joint, as the agency launches its own communications group.

Mullen Lowe London promotes Hurrell to managing director
Mullen Lowe London promotes Hurrell to managing director

Gurjit Degun

Charlie Hurrell, the head of account management at Mullen Lowe London, has been promoted to managing director.

Huawei adds Havas London to global creative roster
Huawei adds Havas London to global creative roster

Gurjit Degun

Huawei, the Chinese telecommunications company, has appointed Havas London to its global creative roster.

Science Museum's 'insulting' tender fee criticised
Science Museum's 'insulting' tender fee criticised

Omar Oakes

The Science Museum has drawn criticism for offering an "insulting" fee for ideas submitted as part of a competitive tender.

Editor's pick
This is adland '16: Part two: Ethnicity
This is adland '16: Part two: Ethnicity

Kate Magee

In part two of our report with the IPA on diversity in adland, we uncover the ethnic make-up of the biggest IPA member agencies.

We can do more to secure the future health of adland
We can do more to secure the future health of adland

Claire Beale

Two subjects dominate this week - wildly different but both important to secure the industry's future health.

The Work
Coca-Cola
Coca-Cola "anthem" by Mercado-McCann

Coca-Cola has released its first global campaign that brings all the variants of the drink under one banner - a move the company trialled in the UK in May 2015.

Ford
Ford "unlearn" by Blue Hive

Ford's new campaign tells you to forget everything you know about the brand.

Army
Army "don't become a better you" by Karmarama

Karmarama's new poster campaign for the British Army uses reverse psychology to attract recruits from Generation Z.




Revcontent acquires ContentClick to "reimagine native advertising" Presented by Revcontent Native and content recommendation network Revcontent has announced its acquisition of European counterpart ContentClick


Also in the news
Mark Girling promoted to first CEO of Rocket
Mark Girling promoted to first CEO of Rocket

Mark Girling, the managing director at Rocket, has been promoted to become its first chief executive amid a number of leadership changes.

Jack Black's Kung Fu Panda fronts UK launch of global Wix.com campaign
Jack Black's Kung Fu Panda fronts UK launch of global Wix.com campaign

Omar Oakes

Po, the protagonist of the Kung Fu Panda animated movies, is fronting a new global ad for Wix.com, the DIY web site publishing platform.

Etihad selects Lowe Open for DM business
Etihad selects Lowe Open for DM business

Gurjit Degun

Etihad Airways has appointed Lowe Open as its first global direct marketing agency after a competitive pitch.

Zone acquires German digital agency Conceptbakery
Zone acquires German digital agency Conceptbakery

Omar Oakes

Zone, the digital agency, has bought Germany digital shop Conceptbakery, as part of an effort to expand its technical capabilities and its business in Europe.

Broadband ads must be clearer on pricing, rule UK watchdogs
Broadband ads must be clearer on pricing, rule UK watchdogs

Ben Bold

New rules will govern how broadband packages are advertised, after the UK's advertising and communications watchdogs found that ads are "confusing" and "misleading" consumers over price.

YouTube launches Real-Time Ads for major live events, starting with Super Bowl 50
YouTube launches Real-Time Ads for major live events, starting with Super Bowl 50

Zanub Saeed

Advertisers can react to live events with ads on YouTube and Google's network, but space must be bought in advance

Fiona Lloyd promoted to network development officer at Carat Global
Fiona Lloyd promoted to network development officer at Carat Global

Gurjit Degun

Fiona Lloyd, executive client officer at Carat UK, has been promoted to the newly created role of network development officer at Carat Global.

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Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London - £40k-£60k plus benefits Judi Patton, London (Greater)
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