Friday 8 January 2016

London Pride campaign plays on January sales, Dead Motörhead singer Lemmy appears in ad, Cannes Lions owner moves towards stock market float

Campaign Daily Fix

Campaign

January 08, 2016

Campaign Daily Fix

Latest news
London Pride ads invite punters to the 'January ale'
London Pride ads invite punters to the 'January ale'

Michelle Perrett

Fuller's, the London brewery, has borrowed from John Lewis and Selfridges in its January campaign for London Pride.

Dead Motörhead singer Lemmy appears in Finnish dairy brand ad
Dead Motörhead singer Lemmy appears in Finnish dairy brand ad

James Swift

Finnish dairy company Valio has released an ad starring Lemmy (Ian Kilmister), weeks after the Motörhead frontman's death.

Cannes Lions owner makes move towards £1bn stock market float
Cannes Lions owner makes move towards £1bn stock market float

Gideon Spanier

The owner of Cannes Lions has taken a step towards a possible £1 billion London stock market flotation after filing documents this week to become a publicly listed company, Campaign can reveal.

Milli Vanilli singer explains how to keep it real in KFC ad
Milli Vanilli singer explains how to keep it real in KFC ad

Michelle Perrett

Fab Morvan, who was one half of disgraced German pop band Milli Vanilli, features in a documentary-style ad for KFC.

Protein World takes the moral high ground with new ad
Protein World takes the moral high ground with new ad

Alex Smith

Protein World is back, this time with a TV ad. Will it wield the muscle and have the impact of last year's most controversial campaign? Alex Smith of Sense reacquaints himself with the brand to find out.

Making sense of Twitter's Conversational Ads
Making sense of Twitter's Conversational Ads

Ross Jenkins

Twitter launched a new interactive ad format this week. Will the platform make a difference for brands?

Skoda picks Fallon to handle UK digital account
Skoda picks Fallon to handle UK digital account

Omar Oakes

Skoda has extended its relationship with Fallon London after appointing the agency to handle its UK digital account for display and online.

Deadline approaching for Women of Tomorrow nominations
Deadline approaching for Women of Tomorrow nominations

Staff

The IPA's Women of Tomorrow Awards close for entries next week.

DCM commissions Caria to improve 'complex and costly' media buying
DCM commissions Caria to improve 'complex and costly' media buying

Gurjit Degun

Digital Cinema Media is working with Caria, the media and creative campaign service, to improve the cinema media buying process for agencies.

BBDO buys majority stake in Wednesday Agency Group
BBDO buys majority stake in Wednesday Agency Group

Michelle Perrett

Omnicom's BBDO Worldwide has increased its access to the fashion and luxury brands sector after acquiring a majority stake in the Wednesday Agency Group.

Wickes to sponsor Absolute Radio's Sunday morning show
Wickes to sponsor Absolute Radio's Sunday morning show

Michelle Perrett

Absolute Radio has signed a deal with DIY chain Wickes to sponsor its new Sunday morning show hosted by Jason Manford, the comedian and actor.

BBH global CCO Alexandre Gama steps down after declining chairman role
BBH global CCO Alexandre Gama steps down after declining chairman role

Gurjit Degun

Alexandre Gama, the global chief creative officer at Bartle Bogle Hegarty, is stepping down from the post to focus on Neogama in Brazil.

The Work
Samsung
Samsung "the dolphin whisperer" by Cheil London

Samsung invents a story about a man who becomes an internet sensation in a TV ad promoting the brand's connected devices.

Fisher-Price
Fisher-Price "awaken their wonder" by McCann London

Mums and dads capture footage of their offspring in an online ad for the toy company Fisher-Price.

Turkey of the week: Protein World
Turkey of the week: Protein World

James Swift

Protein World is back with an unimpressive global TV campaign.

Pick of the week: Cancer Research UK, Anomaly
Pick of the week: Cancer Research UK, Anomaly

Omar Oakes

Cancer Research UK's latest ad is this week's pick.

Editor's pick
The year ahead for politics
The year ahead for politics

James Murphy

While there is no election, 2016 is still a busy year, with issues such as HFSS marketing and Brexit directly impacting adland.

The year ahead for planning
The year ahead for planning

Andy Nairn

Agencies can take great leaps forward by channelling the entrepreneurial spirit of the planning pioneers and challenging the status quo, Andy Nairn says.

CES 2016
CES 2016: Advertisers can expect more from immersive experiences and connected objects
CES 2016: Advertisers can expect more from immersive experiences and connected objects

Jeff Tan

If there's one thing that differentiated CES 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors.

Leaving Las Vegas: CES 2016 reviewed
Leaving Las Vegas: CES 2016 reviewed

Steve Blakeman

Auto brands stole the show at this year's CES in Las Vegas.

CES, advertising and anticipating the zeitgeist
CES, advertising and anticipating the zeitgeist

Ben Wood

Why are so many marketers attending CES?

CES 2016 Diary: Rolling with the Girl's Lounge
CES 2016 Diary: Rolling with the Girl's Lounge

Lucie Greene

The worldwide director of J. Walter Thompson's Innovation Group rides along with powerful women in Las Vegas

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