Media AM - Cannes Lions owner eyes stock market float; DCM commissions Caria to improve media buying

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08th January 2016

Cannes Lions owner makes move towards £1bn stock market float The owner of Cannes Lions has taken a step towards a possible £1 billion London stock market flotation after filing documents this week to become a publicly listed company, Campaign can reveal. DCM commissions Caria to improve 'complex and costly' media buying Digital Cinema Media is working with Caria, the media and creative campaign service, to improve the cinema media buying process for agencies. Wickes to sponsor Absolute Radio's Sunday morning show Absolute Radio has signed a deal with DIY chain Wickes to sponsor its new Sunday morning show hosted by Jason Manford, the comedian and actor. Making sense of Twitter's Conversational Ads Twitter launched a new interactive ad format this week. Will the platform make a difference for brands?   Move over, tablets - smartphones are the top mobile video device Tablets have been able to maintain a hold as the media device of choice for video viewing – until now.   Presented by Adobe CES 2016: Advertisers can expect more from immersive experiences and connected objects If there's one thing that differentiated CES 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. Cannes Lions and Emap owner Top Right Group rebrands to Ascential Top Right Group, the owner of the international advertising festival Cannes Lions, has rebranded as Ascential, with a new name, logo and corporate identity. Simon Bax enters race for C4 chairman role Simon Bax, the former Chiat/Day chief financial officer, has emerged as a contender to be the chairman of Channel 4. Latest blogs How CES will affect media While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news. 2016: Prepare for the empowered mobile consumer ZenithOptimedia Worldwide and GlobalWebIndex forecasts young people spending more time accessing the internet via mobile than all other devices combined by 2018. So what does this mean for 2016? Stop laying ads like a lazy platypus and start a conversation Jamie Gavin argues innovations from Facebook to programmatic are still stuck in a 'laying flat ads on the page' mindset News Editor , Atwood Tate Available on request, West Sussex Editor , Atwood Tate Available on request, West Sussex Senior Campaign Manager , SYLEX Recruitment up to £28,000, London (Central), London (Greater) Conference Production Manager - Events , tfconnect £33,000 - £36,000 + commission, Dubai (Emirate) (AE) Media Sales Executive for Creativepool , Creativepool Negotiable, London (Central),

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