Publicis Groupe to invest millions in 90 digital start-ups; Blue Monday brands; Ford asks people to 'unlearn' what they know about the world

View in web browser   |   Add to safe senders Daily News 18th January

Publicis Groupe to invest millions in 90 digital start-ups 18 January 16, Omar Oakes Publicis Groupe has pledged to provide funding and mentoring for 90 digital start-up projects, as the holding company celebrates its 90th anniversary this year.   Brands making the most of #BlueMonday on social 18 January 16, Susan Billinge Today is Blue Monday, the third Monday in January, otherwise known as the most depressing day of the year. What are brands on social media doing to cheer us up?   VW challenges Shell as world's 'most hated' brand after emissions scandal 18 January 16, Matthew Chapman The emissions scandal has propelled Volkswagen to the fourth spot in a list of brands most hated by NGOs, while Shell retains the top place.   Sugar tax in hospitals, match-fixing alleged in tennis, and Homebase sold 18 January 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Apple confirms end of iAd support: but what went wrong? 18 January 16, Tim Ocock Today's digital advertising industry doesn't want to be fixed, and doesn't particularly care about the end user experience, says the executive technical director of VML London.   Enter Brandman: animators imagine ads in our dreams 18 January 16, James Swift A trio of animators has created a film imagining what it would look like if brands could invade people's dreams with their messages.   Ford campaign asks people to 'unlearn' what they know about the world 18 January 16, Brittaney Kiefer Ford is encouraging people to let go of preconceptions about the brand as well as life itself in a new campaign for the UK market.   Adland on the move: Starcom Mediavest Group 18 January 16, Helen Hoddinott Campaign tours Starcom's new office in Farringdon, at the site of the old Turnmills nightclub.   Women of Tomorrow awards extends deadline for entries 15 January 16, Omar Oakes The entry deadline has been extended for this year's Women of Tomorrow awards.   Campaign Viral Chart: Netflix global launch ad takes top 15 January 16, Gurjit Degun A film featuring characters from Orange is the New Black to explain that Netflix is now available worldwide was the most-shared ad this week.   Starbucks and Benefit celebrate 'BFF' status with coffee and cosmetics giveaway 15 January 16, Matthew Chapman Starbucks and Benefit Cosmetics have partnered to give each other's customers free cosmetics and coffee respectively to celebrate the brands being 'BFFs'.   Native advertising reimagined: Revcontent and ContentClick join forces Presented by Revcontent Native and content recommendation network Revcontent has joined forces with European counterpart ContentClick in a bid to "reimagine native advertising"                 Digital Marketing Manager   £35000 - £40000 per annum Purple Consultancy, London   Senior Account Director   £65000 - £70000 per annum Purple Consultancy, London   Senior Account Manager   £36000 - £42000 per annum Purple Consultancy, London   Marketing Manager   competitive + benefits EE, London   Senior Creative Strategist   £70 - £80K + benefits Rare Selection, London (Central), London (Greater)               See all jobs

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