Facebook paid 3.6% tax on profits outside of US last year; Unilever puts a quarter of its overall ad budget into digital marketing; VR tech and marketing: The start of a beautiful friendship

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Facebook paid 3.6% tax on profits outside of US last year 29 January 16, Gideon Spanier Facebook paid a tax rate of just 3.6 per cent on profits outside America last year thanks to its offshore tax avoidance, accounts show.   Unilever puts a quarter of its overall ad budget into digital marketing 29 January 16, Matthew Chapman Unilever's spend on digital is nudging a quarter of its overall marketing budget, according to chief marketing and communications officer Keith Weed.   Campaign Viral Chart: Pokémon's Super Bowl ad is most-shared 29 January 16, Brittaney Kiefer Pokémon's Super Bowl ad topped our Viral Chart this week.   Burberry celebrates Chinese New Year with WeChat gifts 29 January 16, Shona Ghosh Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year.   EE CMO Pippa Dunn quits amid senior leadership reshuffle 29 January 16, Shona Ghosh EE's chief marketing officer, Pippa Dunn, is to leave the telecoms brand as it comes under new ownership.   The Economist uses VR to restore Iraq Mosul Museum destroyed by Islamic State 29 January 16, Ben Bold The Economist has used virtual reality (VR) and crowd-sourced imagery to bring back to life some of the historical sites and ancient artefacts destroyed by Islamic State.   Sony Xperia Z5's 'Fleeting moments' campaign shows European cities in stunning 4K 29 January 16, Ben Bold Sony has commissioned a series of short films shot by filmmakers from London, Paris, Berlin, Barcelona and Milan using the Xperia Z5's 4K smartphone camera to capture each city's essence.   Sony shifts bulk of global media into MediaCom 29 January 16, Omar Oakes Sony has moved the bulk of its global media into MediaCom following a competitive pitch, it is understood.   Under Armour doesn't just sell sportswear, it knows how consumers eat, sleep and feel 29 January 16, Shona Ghosh Under Armour has credited its booming performance in the US to its investment in technology, with the firm now able to see how customers sleep, what they eat, and how they are feeling.     29 January 16 Virtual Reality tech and marketing: The start of a beautiful friendship With the BBC declaring that 2016 will be " when VR goes from virtual to reality " it appears the developing technology's time has finally arrived. However, you could be forgiven for cynicism... read more   29 January 16 The Daily Poke: Sitting comfortably It turns out over two-thirds of parents have been installing car seats incorrectly. Thankfully, 4Moms are here to make things easier, with a car seat that installs itself. It's a bit like Back to the... read more   29 January 16 Netflix goes global at once Not so long ago Netflix was still talking about a roll-out country by country with some targeted countries such as South Korea, Hong Kong, Taiwan and Singapore targeted for early 2016. Read more on Netflix... read more   29 January 16 How businesses can win with gamification Although "gamification" was defined less than twenty years ago and began picking up steam only in the past five, it has seen massive adoption among the business community. In fact, the gamification... read more   28 January 16 If we did the social media for… Donald Trump Obama has the right idea. His Twitter account is totally him, but then it's not him. It's Barack approved, but it's run by a team of people who all know what they're doing and what he should be thinking... read more   28 January 16 Twitter unveils a new way for brands to bring stories to life Twitter, in partnership with Tesco, Sky and Xbox, today launched Promoted Moments, a new way to tell rich and immersive stories on the social platform by allowing brands to bring together a range of content... read more                   FMCG Insight Manager   £32000 - £40000 per annum + bonus + healthcare + pension Jarlett de Grouchy, West London   Assistant Head of Media (strategy and planning)   £55,548 NHS England, London (Central), London (Greater)   Project Director - Digital - London Agency   Competitive Salary KHWS, EC1M 4BU, London (Greater)   New Account Handling Team - GAD, AD, AM   £30000 - £80000 per annum + significant benefits The Great & The Good, London   Senior UX Architect   £70000 - £80000 per annum + Benefits Major Players, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   PR Senior Account Manager / Account Manager - Consumer & Sport   £30k - £35k Negotiable dependent on experience KINC, London (Central), London (Greater)   PR Senior Account Manager / Account Manager - Fashion & Lifestyle   £30k - £35k Negotiable dependent on experience KINC, London (Central), London (Greater)   Marketing Manager - Higher Education   Upto £36,000 London & Partners, London Bridge   Digital Media Executive (PPC Executive)   £20000 - £25000 per annum + excellent benefit package Domino's, Milton Keynes               See all jobs

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