Aldi and Lidl top YouGov's BrandIndex rankings; BuzzFeed ad banned by ASA; Still lack of understanding of programmatic ads on mobile

View in web browser   |   Add to safe senders Daily News 13th January

Creative ads keep Aldi and Lidl ahead of John Lewis on BrandIndex rankings 13 January 16, Shona Ghosh Discounters Aldi and Lidl have topped YouGov's BrandIndex rankings for the second year running, boosted by nimble and creative advertising.   BuzzFeed 'laundry fail' native ad banned by ASA 13 January 16, Anjana Varsani A BuzzFeed article about Dylon, the clothes dye brand, has been banned by the ads watchdog for not being clearly identifiable as an advertorial.   Advertisers lack mobile programmatic advertising understanding, says IAB research 13 January 16, Gurjit Degun Advertisers have a lack of understanding of programmatic advertising on mobile, according to research by the Internet Advertising Bureau UK.   Lynx launches major rebrand aimed at slightly older, more sensitive men 13 January 16, Omar Oakes Lynx, the male grooming brand, is trying to position the brand as a teenager's "older brother" as it launches a global ad.   Mini Waist garment ad banned for implying women should have 'tiny little waists' 13 January 16, Anjana Varsani A teleshopping ad for Velform Mini Waist has been banned by the ads watchdog for implying that women desire - and should be aiming for - a smaller waist.   From Virgin Active to British Airways, five feelgood ads to combat the January blues 13 January 16, Be On Suffering from a case of the back-to-work blues? Social viral video experts, Be On, chooses five feelgood ads to get you raring to go for 2016. From pool-side dancing to beach workouts, these brands are... read more   DMGT chief executive Martin Morgan to retire 13 January 16, Gurjit Degun Martin Morgan, the chief executive at the Daily Mail and General Trust, is to retire at the end of the year.   Breakfast Briefing: Sainsbury's Christmas sales better than expected, Alton Towers to launch VR rollercoaster 13 January 16, Ben Bold Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.   Wix.com partners with Kung Fu Panda for Super Bowl return 13 January 16, Douglas Quenqua Teaser ads herald unusual partnership between Dreamworks and DIY website shop   British Red Cross picks Zone for digital brief 13 January 16, Anjana Varsani The British Red Cross has chosen Zone as its digital agency after a competitive pitch.   My Media Week: Isabel Massey 13 January 16, Hayley Hayes This week, Isabel Massey, head of media and futures at Diageo Europe, shares 2016 strategy and her ambition to make every Diageo marketer a skilled media practitioner.   Native advertising reimagined: Revcontent and ContentClick join forces Presented by Revcontent Native and content recommendation network Revcontent has joined forces with European counterpart ContentClick in a bid to "reimagine native advertising"                 Social Media Manager   £30000 - £35000 per annum Purple Consultancy, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Marketing Manager   competitive + benefits EE, London   Client Director   £50000 - £55000 per annum Purple Consultancy, London   Account Manager   £25000 - £32000 per annum Purple Consultancy, London               See all jobs

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