Sainsbury's reveals interest in buying Argos and Homebase-owner Home Retail, top tech trends at CES 2016, and Acxiom's Thaer Namruti rejoins Starcom MediaVest Group
Thaer Namruti, the European strategy director at Acxiom, has been appointed to the new role of senior vice president for precision marketing strategy at Starcom MediaVest Group.
As it's the new year, we thought it would be a great time to highlight five thought-provoking marketing books to help fuel your ideas and get those creative juices flowing for 2016.
Contrary to most of the UK, January is a good month for Public Health England, marking a spate of new campaigns persuading people to cut sugar, smoking and alcohol.
While it may be unpalatable to metropolitan commentators and represents a lot of what's wrong about Britain today, from a business perspective Protein World's marketing is bang on for its audience, says... read more
Coca-Cola brand Glacéau Smartwater has jumped on the Dry January bandwagon, telling consumers to "hit the bottle" in a digital out-of-home ad campaign designed to get them drinking its distilled water.
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