BBH names global creative lead, Channel 4 chairman appointed, Direct videos most popular among young people

view in web browser add to safe senders list January 26, 2016 Campaign Daily Fix

Latest news BBH appoints Pelle Sjoenell, ECD of BBH LA, to top global creative role Kate Magee Pelle Sjoenell, the executive creative director of BBH Los Angeles, is to become the worldwide chief creative officer of the Bartle Bogle Hegarty Group. Ofcom hires easyJet deputy chair Charles Gurassa as Channel 4 chairman Gideon Spanier A City grandee who has experience of selling businesses and stock market flotations has been named by Ofcom as the new Channel 4 chairman. Leo Burnett most shortlisted agency in revamped MAA Best Awards Omar Oakes Leo Burnett boasts the most entries among the shortlists for this year's 2016 Best Awards, organised by the Marketing Agencies Association. L'Oreal experiment finds direct videos most popular with young people Gurjit Degun Direct and intimate how-to videos are the most popular among younger viewers, an experiment by L'Oreal has found. Fray Bentos sponsors ITV4 with telly addict idents Gurjit Degun Fray Bentos, the Baxters food brand, is sponsoring ITV4 with idents showing a man addicted to watching TV. Bob Wootton to leave ISBA after 20 years Omar Oakes Bob Wootton is stepping down as director of advertising and media at ISBA after 20 years in the job. Flora to launch £12.5 million brand repositioning campaign Gurjit Degun Flora, the Unilever UK spreads brand, is set to launch a £12.5 million brand repositioning campaign created by MullenLowe London. Kitcatt Nohr co-founder Jeremy Shaw dies John Tylee Jeremy Shaw, a founding partner of Kitcatt Nohr Alexander Shaw, one of the UK's most successful integrated agencies of the past decade, has died of cancer aged 65. How toy brands must adapt now children are watching less TV Jen Smith Targeting parents and using a cross-media approach may provide the answers, says the head of planning and strategy at Maxus UK. Is virtual reality the next 3D TV? Zanub Saeed Virtual reality was all the rage at CES 2016. But critics are wary about price, comfort and content. Where have we seen this before? The Work Stella Artois "buy a lady a drink" by Mother Stella Artois is supporting Water.org to help those in the developing world without clean water by donating $6.25 from the sale of every limited-edition chalice. French Connection "spring/summer 2016" by French Connection French Connection's new ad campaign highlights the return of the brand's greatest success - the FCUK slogan that fuelled a 90s fashion trend. Editor's pick Why the 'D' word is redundant Alex Hesz Our world is immersed in digital - it's time job titles drop this word. Do agencies invest enough in start-ups? Gideon Spanier Combining one party's deep pockets with the other's entrepreneurial bent makes sense, Gideon Spanier writes. The November/ December Thinkboxes Awards for TV Ad Creativity Shortlist Presented by Thinkbox The latest shortlist features inspiring work from Currys PC World, John Lewis, KFC, Sainsbury's and Warburtons. Who will get the academy's vote?   Campaign Jobs SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London - £40k-£60k plus benefits Judi Patton, London (Greater) See all jobs

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