Media AM - Protein World sponsors MTV shows, Unilever marketing spend brings margins down

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19th January 2016

Protein World sponsors Ex on the Beach and Geordie Shore Protein World, the weight-loss supplements brand, is sponsoring MTV's Ex on the Beach and Geordie Shore. Unilever marketing spend brings margins down as FMCG giant reports 5% profit fall Unilever has posted a 5% fall in annual net profit to €5.3bn, but reported a better-than-expected sales hike of 10% to €53.3bn. Capital Liverpool launches with TV ad campaign featuring Justin Bieber Capital Liverpool, the Global radio station, is launching an ad campaign featuring Justin Bieber, Little Mix, Coldplay's Chris Martin, Jason Derulo and Ariana Grande. New technology makes TV viewing and advertising better than ever TV is winning more consistent recognition for being a high performance creative industry, says the managing director of Sky Media. Lactalis' Galbani brand sponsors Good Food Channel for 12 months Galbani, the Italian cheese brand owned by Lactalis, will sponsor UKTV's Good Food Channel for 12 months. To have and to hold: the secret to a happy brand marriage Anne-Cécile Michaud Lichtenstein, the global chief strategy officer for Havas Media Group, assesses reasons to partner and celebrates those brands enjoying the spoils of a long and happy marriage.   Revcontent acquires largest European content recommendation network in all-cash deal Native and content recommendation network Revcontent has acquired European "Millennial advertising platform," ContentClick.   Presented by Revcontent Peter Fincham to leave ITV as director of television Peter Fincham, the director of television at ITV, is leaving the broadcaster after almost eight years, while the company is not commenting on reports that chairman Archie Norman is also departing. Top media planner Karl Guard of ZenithOptimedia dies Karl Guard, one of the British ad industry's most respected media planners, has died suddenly. IBT Media appoints Greg Witham as first chief operations officer Greg Witham, the former group publishing director for Cosmopolitan at Hearst, is joining IBT Media, which owns Newsweek, as its first chief operations officer for the UK and EMEA. Latest blogs My Media Week: Anna Hickey It’s a people-focused start to the year for Anna Hickey, managing director at Maxus, as she kicks off a new people and culture programme and a shared parental leave policy. How CES will affect media While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news. 2016: Prepare for the empowered mobile consumer ZenithOptimedia Worldwide and GlobalWebIndex forecasts young people spending more time accessing the internet via mobile than all other devices combined by 2018. So what does this mean for 2016? Commercial Sales Manager- Bath , BIKE Channel UK highly competitive salary with a company car and attractive commission / bonus scheme., Bath, Somerset Account Director , Carreras Lathane Associates - CLA up to £100k + comm. + bens., London (Central), London (Greater) Content & Commercials Producer (Digital & Broadcast) , Blonde £40k+ (negotiable depending on experience), London (Greater) Commercial Director - , Morgan Rutherford Associates upto £70k Basic+Commission, Kent Sales Account Manager - Global Media Group - London , Guru Careers £30000 - £36000 Per Annum + £10 - 15k Y1 OTE, City Of London

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