Media AM - David Bowie dies: five of his most memorable ads; When social media goes wrong

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11th January 2016

David Bowie dies: five of his most memorable ads David Bowie, the singer, actor and fashion icon, has died aged 69 after a battle with cancer. When social media goes wrong I'd like to share a mildly amusing but, in some ways, somewhat terrifying experience that happened to me on social media last week. Dead people in ads: is it ever appropriate? It can be done well, but there are many examples of advertisers just getting it wrong, says the executive creative director of Havas Helia. My Media Week: Anna Hickey It’s a people-focused start to the year for Anna Hickey, managing director at Maxus, as she kicks off a new people and culture programme and a shared parental leave policy. Kayak launches first tram wrap in Manchester Kayak.co.uk, the travel search engine, has launched the first-ever commercial tram wrap on Manchester's Metrolink. Campaign Viral Chart: Donald Trump electorate campaign most-shared Donald Trump's electoral campaign focusing on Islamic terrorism was the most-shared ad last week.   Move over, tablets - smartphones are the top mobile video device Tablets have been able to maintain a hold as the media device of choice for video viewing – until now.   Presented by Adobe Cannes Lions owner makes move towards £1bn stock market float The owner of Cannes Lions has taken a step towards a possible £1 billion London stock market flotation after filing documents this week to become a publicly listed company, Campaign can reveal. CES 2016: Advertisers can expect more from immersive experiences and connected objects If there's one thing that differentiated CES 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. DCM commissions Caria to improve 'complex and costly' media buying Digital Cinema Media is working with Caria, the media and creative campaign service, to improve the cinema media buying process for agencies. Latest blogs How CES will affect media While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news. 2016: Prepare for the empowered mobile consumer ZenithOptimedia Worldwide and GlobalWebIndex forecasts young people spending more time accessing the internet via mobile than all other devices combined by 2018. So what does this mean for 2016? Stop laying ads like a lazy platypus and start a conversation Jamie Gavin argues innovations from Facebook to programmatic are still stuck in a 'laying flat ads on the page' mindset Client Account Manager - Travel , The Media Exchange Basic salary circa £35k plus commission and benefits, London (Central), London (Greater) Partnership Executive - Creative, multi platform sales role , The Media Exchange Basic salary upto £45k plus excellent commission and benefits, London (Central), London (Greater) Sales Manager B2B Media - Immediate Start! , Best Execution. £25-£30k per annum plus Uncapped Commission, SE1 8UL, London (Greater) Programmatic Sales Manager (Trading Desk) , Section:Media Ltd Up to £55,000 + Comms, London (Central), London (Greater) Account Manager/Trader , Greene Media Network up to £28,000 (dependant on experience) + Commission + Bens, LONDON - WEST END

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