Thursday 7 January 2016

IPG scoops global Wimbledon prize, Nicky Bullard joins MRM Meteorite and the year ahead

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Brand Republlic
Daily News 7th January
 
IPG scoops global Wimbledon prize to promote tennis championships

IPG scoops global Wimbledon prize to promote tennis championships

06 January 16, James Swift

A team of Interpublic Group agencies, led by McCann London, has won the hotly contested pitch to help the All England Lawn Tennis Club promote its Wimbledon tennis championships across the world.

 
Nicky Bullard joins MRM Meteorite

Nicky Bullard joins MRM Meteorite

07 January 16, Gurjit Degun

Lida's ECD named chairman and chief creative officer at McCann-owned agency

 
Simon Bax enters race for C4 chairman role

Simon Bax enters race for C4 chairman role

07 January 16, Gideon Spanier

Simon Bax, the former Chiat/Day chief financial officer, has emerged as a contender to be the chairman of Channel 4.

 
Breakfast briefing: M&S CEO Bolland steps down as sales fall, Coke wades into Russia-Ukraine crisis with clumsy ad

Breakfast briefing: M&S CEO Bolland steps down as sales fall, Coke wades into Russia-Ukraine crisis with clumsy ad

07 January 16, Ben Bold

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Premier League seeks first creative agency

Premier League seeks first creative agency

07 January 16, Omar Oakes

The Premier League is seeking its first creative agency as it undergoes a major brand overhaul.

 
Agencies line up for Universal Channel's digital and social brief

Agencies line up for Universal Channel's digital and social brief

07 January 16, James Swift

NBCUniversal is on the hunt for an agency to handle the digital and social media advertising for its Universal Channel in the UK.

 
Interflora signs one-year Coronation Street deal

Interflora signs one-year Coronation Street deal

07 January 16, Gideon Spanier

ITV has landed one of its biggest product-placement deals after agreeing to feature an Interflora store in Coronation Street for one year.

 
Oliver begins senior restructure after buying Dare

Oliver begins senior restructure after buying Dare

06 January 16, Michelle Perrett

Oliver Group has begun a restructure its senior team following the buy-out of Dare in October last year.

 
Louise Whitcombe moves to MD role at Havas Helia

Louise Whitcombe moves to MD role at Havas Helia

07 January 16,

Louise Whitcombe, the chief operating officer at Lida, has been appointed the group managing director at Havas Helia.

 
Now hires Remco Graham as ECD

Now hires Remco Graham as ECD

07 January 16, James Swift

Now has hired Remco Graham, a creative director at Mcgarrybowen, as its new executive creative director.

 
Moneysupermarket.com "epic wolf" by Mother

Moneysupermarket.com "epic wolf" by Mother

07 January 16,

Moneysupermarket.com's follow-up to last year's popular "epic strut" and "Colin" ads features a presidential bodyguard popping and locking to Duck Sauce's Big Bad Wolf.

 
The year ahead for marketing

The year ahead for marketing

07 January 16, Nina Bibby

Brands mustn't take their eye off the customer at a time when it is easy to be blinded by the glare of shiny new tech products, Nina Bibby writes.

 
The year ahead for advertising agencies

The year ahead for advertising agencies

07 January 16, Nils Leonard

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

 
The year ahead for media agencies

The year ahead for media agencies

07 January 16, Tracy De Groose

In a primarily digital world, media agencies need to collaborate, be relevant and truly demonstrate their value, Tracy De Groose suggests.

 
The year ahead for digital agencies

The year ahead for digital agencies

07 January 16, Matt Lodder

To transform businesses in the connected age, agencies must combine strategic insights and bold ideas with the ability to execute.

 
The year ahead for creativity

The year ahead for creativity

07 January 16, Al MacCuish

Frustrated with the status quo, expect more agencies to follow the lead of R/GA by taking risks and experimenting, Al MacCuish writes.

 
The year ahead for social media

The year ahead for social media

07 January 16, Jim Coleman

Jim Coleman offers three considerations for those looking to create socially led, shareable campaigns that are powered by people.

 
The year ahead for mobile

The year ahead for mobile

07 January 16, James Connelly

Apps will become more integrated, while location marketing and virtual reality offer opportunities for brands, James Connelly predicts.

 
The year ahead for customer engagement

The year ahead for customer engagement

07 January 16, Mike Dodds

Neither big data nor brilliant creative alone will elevate a brand. Discovering the sweet spot between them is the task facing agencies, Mike Dodds says.

 
The year ahead for planning

The year ahead for planning

07 January 16, Andy Nairn

Agencies can take great leaps forward by channelling the entrepreneurial spirit of the planning pioneers and challenging the status quo, Andy Nairn says.

 
The year ahead for technology

The year ahead for technology

07 January 16, Nick Shay

Improving the consumer experience is top of the agenda - enhanced by innovations from virtual reality to 'madtech', Nick Shay writes.

 
 
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