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Now hires Remco Graham as ECD 07 January 16, James Swift Now has hired Remco Graham, a creative director at Mcgarrybowen, as its new executive creative director. | |
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Moneysupermarket.com "epic wolf" by Mother 07 January 16, Moneysupermarket.com's follow-up to last year's popular "epic strut" and "Colin" ads features a presidential bodyguard popping and locking to Duck Sauce's Big Bad Wolf. | |
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The year ahead for marketing 07 January 16, Nina Bibby Brands mustn't take their eye off the customer at a time when it is easy to be blinded by the glare of shiny new tech products, Nina Bibby writes. | |
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The year ahead for advertising agencies 07 January 16, Nils Leonard The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads. | |
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The year ahead for media agencies 07 January 16, Tracy De Groose In a primarily digital world, media agencies need to collaborate, be relevant and truly demonstrate their value, Tracy De Groose suggests. | |
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The year ahead for digital agencies 07 January 16, Matt Lodder To transform businesses in the connected age, agencies must combine strategic insights and bold ideas with the ability to execute. | |
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The year ahead for creativity 07 January 16, Al MacCuish Frustrated with the status quo, expect more agencies to follow the lead of R/GA by taking risks and experimenting, Al MacCuish writes. | |
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The year ahead for social media 07 January 16, Jim Coleman Jim Coleman offers three considerations for those looking to create socially led, shareable campaigns that are powered by people. | |
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The year ahead for mobile 07 January 16, James Connelly Apps will become more integrated, while location marketing and virtual reality offer opportunities for brands, James Connelly predicts. | |
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The year ahead for customer engagement 07 January 16, Mike Dodds Neither big data nor brilliant creative alone will elevate a brand. Discovering the sweet spot between them is the task facing agencies, Mike Dodds says. | |
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The year ahead for planning 07 January 16, Andy Nairn Agencies can take great leaps forward by channelling the entrepreneurial spirit of the planning pioneers and challenging the status quo, Andy Nairn says. | |
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The year ahead for technology 07 January 16, Nick Shay Improving the consumer experience is top of the agenda - enhanced by innovations from virtual reality to 'madtech', Nick Shay writes. | |
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