Thursday, 14 January 2016

M&C Saatchi sells stake in ad agency, Adlanders pay tribute to David Bowie, Two shops vie for P&G's Fairy

Campaign Daily Fix

Campaign

January 14, 2016

Campaign Daily Fix

Latest news
M&C Saatchi sells stake in ad agency
M&C Saatchi sells stake in ad agency

Maisie McCabe

UK management team jointly buy 30 per cent share of London advertising shop

Publicis and Grey vie for global Fairy liquid
Publicis and Grey vie for global Fairy liquid

Kate Magee

Procter & Gamble is reviewing its global creative arrangements for Fairy liquid.

David Bowie: 'An icon of shameless and boundless creative ambition'
David Bowie: 'An icon of shameless and boundless creative ambition'

Adlanders reflect on what David Bowie, who died last Sunday, means to them.

Lord Grade linked to bid to buy Channel 4
Lord Grade linked to bid to buy Channel 4

Gideon Spanier

Lord Grade, the former chief executive of Channel 4, could lead or join a bid to buy the broadcaster, sources have told Campaign, even though he insists he has no plans to do so.

Aviva reviews £60m global media
Aviva reviews £60m global media

Gideon Spanier

Aviva has put its estimated £60 million global media account up for review for the first time in six years.

Ad budget growth at three-year low
Ad budget growth at three-year low

Kate Magee

The growth of UK marketing budgets slowed to a three-year low at the end of 2015, but marketers predict green shoots in the coming year, according to the latest IPA Bellwether Report.

Cannes Lions owner Ascential confirms IPO
Cannes Lions owner Ascential confirms IPO

Omar Oakes

Ascential, the owner of Cannes Lions known as Top Right Group until last month, has formally announced its intention to float on the stock market.

Volkswagen 2011 Star Wars ad most-shared Super Bowl spot
Volkswagen 2011 Star Wars ad most-shared Super Bowl spot

Gurjit Degun

Volkswagen's Star Wars ad from 2011 takes the top spot and four of Budweiser's ads featuring the iconic Clydesdale horses make it into the top ten.

Publicis Groupe considers bid for 30% of Cheil Worldwide
Publicis Groupe considers bid for 30% of Cheil Worldwide

Kate Magee

Publicis Groupe is considering a bid for a controlling stake in Cheil Worldwide.

Simon Learman joins Fold7 from A&E/DDB
Simon Learman joins Fold7 from A&E/DDB

Gurjit Degun

Simon Learman, the international creative director at Adam & Eve/DDB, has joined Fold7 as its executive creative director.

Sue Ryder kicks off search for creative agency
Sue Ryder kicks off search for creative agency

James Swift

Sue Ryder, the charity that cares for people with long-term or life-threatening illnesses, is looking for an advertising agency.

Pizza Hut's January offer is as big as a lightning strike, says new TV ad
Pizza Hut's January offer is as big as a lightning strike, says new TV ad

Omar Oakes

A ventriloquist's dummy, a woman struck by lightning, and a man inexplicably empowered with magnetism feature in a humorous new ad campaign for Pizza Hut.

Cheil London selects Caitlin Ryan as executive creative director
Cheil London selects Caitlin Ryan as executive creative director

James Swift

Cheil London has appointed Caitlin Ryan as its new executive creative director.

Mark Tutssel to head global creative board at newly-formed Publicis Communications
Mark Tutssel to head global creative board at newly-formed Publicis Communications

Kate Magee

Mark Tutssel is going to head up the global creative board at the newly-formed Publicis Communications.

Clear Channel buys Arqiva phone boxes
Clear Channel buys Arqiva phone boxes

Clear Channel has signed an estimated £20 million deal to buy Arqiva's phone-box business as it looks to expand in the capital after the loss of the Transport for London street-furniture contract.

UTV Media to return £55m to shareholders after sale of TV assets to ITV
UTV Media to return £55m to shareholders after sale of TV assets to ITV

Omar Oakes

UTV Media will return £55 million to its shareholders after the sale of its television assets to ITV, the company has announced.

Editor's pick
This is adland '16: Part one: Gender
This is adland '16: Part one: Gender

Kate Magee

Campaign and the IPA uncover the breakdown of gender and ethnicity in the biggest IPA member agencies. In part one of our report, we examine the gender make-up of the industry.

A fair and balanced ad industry is reward in itself
A fair and balanced ad industry is reward in itself

Claire Beale

In the past few months, I've been asked - not always politely, often with an aggressive call to duty and sometimes with a hint of the bully - to promote a range of reports, lectures, seminars, debates about women in creative industries.

The Work
Lynx
Lynx "find your magic" by 72andSunny Amsterdam

Lynx's new global campaign encourages men to throw off the shackles of conformity, as the brand seeks to augment its adolescent customer base with an older crowd.

Pick of the week: Moneysupermarket.com
Pick of the week: Moneysupermarket.com "epic wolf" by Mother

Omar Oakes

The latest ad in Moneysupermarket's "epic" series doesn't disappoint.

Turkey of the week: Zoopla
Turkey of the week: Zoopla "house whisperer" by Creature

Gurjit Degun

Zoopla's new TV ad is just irritating.




Revcontent acquires ContentClick to "reimagine native advertising" Presented by Revcontent Native and content recommendation network Revcontent has announced its acquisition of European counterpart ContentClick


Also in the news
Lida's Mackie moves to Rapier as executive creative director
Lida's Mackie moves to Rapier as executive creative director

Gurjit Degun

Al Mackie, a joint creative director at Lida, has left the M&C Saatchi agency to become the executive creative director at Rapier, which is part of The & Partnership.

Creature lands £20m Dreams advertising
Creature lands £20m Dreams advertising

James Swift

Dreams, the beds retailer, has appointed Creature London to its £20 million ad account.

Pablo Marques named ECD at Possible
Pablo Marques named ECD at Possible

Gurjit Degun

Possible London, the WPP digital shop, has appointed Pablo Marques as its executive creative director.

November/December shortlist for The Thinkboxes Awards
Adam & Eve/DDB axes 'digital' from job titles
Adam & Eve/DDB axes 'digital' from job titles

Kate Magee

Adam & Eve/DDB has dropped "digital" from all job titles as it claims the term is outdated.

Travel Republic creates national anthem for TV campaign
Travel Republic creates national anthem for TV campaign

Gurjit Degun

Travel Republic, the holiday bookings site, has created a national anthem for its new TV campaign.

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