Friday 29 January 2016

Barbie now comes in 'curvy'; James Murdoch returns as chairman of Sky; BBH promotes English and Lion to joint heads of planning

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Daily News 29th January
 
Barbie now comes 'curvy' and 'petite' in move to combat body fascism... and more

Barbie now comes 'curvy' and 'petite' in move to combat body fascism... and more

29 January 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Sony shifts bulk of global media into MediaCom

Sony shifts bulk of global media into MediaCom

29 January 16, Omar Oakes

Sony has moved the bulk of its global media into MediaCom following a competitive pitch, it is understood.

 
James Murdoch returns as chairman of Sky

James Murdoch returns as chairman of Sky

29 January 16, Gideon Spanier

James Murdoch has made a highly symbolic return as chairman of Sky, four years after quitting in the wake of strong criticism from Ofcom and some MPs over his handling of the phone-hacking scandal.

 
BBH promotes English and Lion to joint heads of planning

BBH promotes English and Lion to joint heads of planning

29 January 16, Kate Magee

Bartle Bogle Hegarty has promoted Lilli English and Will Lion to be its new joint heads of planning.

 
Under Armour doesn't just sell sportswear, it knows how consumers eat, sleep and feel

Under Armour doesn't just sell sportswear, it knows how consumers eat, sleep and feel

29 January 16, Shona Ghosh

Under Armour has credited its booming performance in the US to its investment in technology, with the firm now able to see how customers sleep, what they eat, and how they are feeling.

 
Radiocentre hires Lucky Generals to boost ad sales

Radiocentre hires Lucky Generals to boost ad sales

29 January 16, James Swift

Radiocentre has asked Lucky Generals to create a campaign boosting radio's standing among advertisers and agencies.

 
Goodbye EE? Writing on the wall as BT completes mobile acquisition

Goodbye EE? Writing on the wall as BT completes mobile acquisition

29 January 16, Matthew Chapman

BT has completed its purchase of EE today, in a move that will most likely result in the demise of the EE telecoms brand.

 
Zaid Al-Zaidy: The diversity prize is a great one but are you ready for it?

Zaid Al-Zaidy: The diversity prize is a great one but are you ready for it?

29 January 16, Zaid Al-Zaidy

The lack of diversity in our industry is a little like global warming, says the former chief executive of McCann London.

 
Slow food, fast service: the rise of the on-demand economy of quality food

Slow food, fast service: the rise of the on-demand economy of quality food

29 January 16, Jen Heazlewood

The rise of the connected city is providing an exciting opportunity in the UK to close up the apparent contradiction between fast-paced living and the desire to eat 'properly', boosting our wellbeing in... read more

 
Chime appoints Paul Walsh as chairman

Chime appoints Paul Walsh as chairman

29 January 16, Gideon Spanier

Chime, the communications group that owns VCCP, has appointed Paul Walsh, the former chief executive of Diageo, as the company's chairman.

 
My Media Week: Karl Weaver

My Media Week: Karl Weaver

28 January 16, Hayley Hayes

From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions. 

 
Aldi plays on wine snobbery in post-Dry Jan booze campaign

Aldi plays on wine snobbery in post-Dry Jan booze campaign

28 January 16, Ben Bold

Aldi Australia is subverting the notion of wine and booze snobbery with a campaign promoting its range of alcoholic drinks and using the slogan 'Don't knock it til you try it'.

 



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