This week's most read news and best ad campaigns: Durex launches Valentine's Day ad, Twitter reveals best 2015 campaigns, Droga5 hires BBH duo

view in web browser           add to safe senders list January 30, 2016 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news   Durex encourages couples to ditch Valentine's Day clichés Gurjit Degun Durex, the condoms brand, is encouraging couples to ditch clichés around Valentine's Day and just have sex.       Twitter reveals insights from best social campaigns of 2015 Eimear Lambe Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.       Droga5 London hires BBH creative duo James Swift David Kolbusz, the new chief creative officer at Droga5 London, is building his creative department, hiring a team from Bartle Bogle Hegarty London.       BBH appoints LA chief Pelle Sjoenell to top global creative role Kate Magee Pelle Sjoenell, the executive creative director of BBH Los Angeles, is to become the worldwide chief creative officer of the Bartle Bogle Hegarty Group.       L'Oreal experiment finds direct videos most popular with young people Gurjit Degun Direct and intimate how-to videos are the most popular among younger viewers, an experiment by L'Oreal has found.       Debrett's adds three advertising creatives to 500 'most influential' list Omar Oakes Al MacCuish, Chris Bovill and John Allison are among the advertising media and marketing names to make it into Debrett's list of the 500 most influential people in the UK.       KitKat goes back to the 1950s to show different ways people enjoy eating it Gurjit Degun KitKat, the Nestle confectionery brand, has launched a campaign showing the different ways people enjoy the chocolate.       MullenLowe Group unveils the Challenger Octopus Omar Oakes MullenLowe Group has unveiled a new corporate logo as part of the rebranding of the IPG network's regional agencies - an octopus with boxing gloves.       Advertising Week Europe hires Bauer Media's Eaves as first UK director Gideon Spanier Advertising Week Europe has hired Rebecca Eaves from Bauer Media to be the ad festival's first UK director.       Guardian announces 20% cuts to stem losses Omar Oakes The publisher of The Guardian has announced plans to cut costs by 20 per cent as it aims to break even in three years.       Grey bolsters creative department with four senior hires Kate Magee Grey London has hired two senior gold Lion-winning creative teams.       Tesco launches Twitter campaign Gurjit Degun Tesco, Xbox and Sky are the first brands in the UK to sign up to Promoted Moments on Twitter.       BBH promotes English and Lion to joint heads of planning Kate Magee Bartle Bogle Hegarty has promoted Lilli English and Will Lion to be its new joint heads of planning.       Kevin Chesters joins O&M as strategy chief Kate Magee Ogilvy & Mather London has appointed Kevin Chesters as its chief strategy officer.       Npower launches ad review James Swift 'Big six' energy supplier pits the incumbent McCann against four other agencies.   Top Work   WaterAid "hope locker" by Proximity London Proximity London has created a piece of kit that fits inside swimming-pool lockers, prompting users to donate £1 to WaterAid.       Stella Artois "buy a lady a drink" by Mother Stella Artois is supporting Water.org to help those in the developing world without clean water by donating $6.25 from the sale of every limited-edition chalice.       Army "don't become a better you" by Karmarama Karmarama's new poster campaign for the British Army uses reverse psychology to attract recruits from Generation Z.       BBC Three "let's go there" by Sunshine Sunshine has been busy with its brief to alert the nation to BBC Three's imminent switch to online only.       Nike "Margot vs Lily" by Wieden & Kennedy Nike is branching into long-form content to target millennial women.       Pick of the week: Lynx, 72andSunny Maisie McCabe The new Lynx ad is this week's pick.       Arla Lactofree "picnic" by Creature "Liberty! Equality! Lactofree!" yells General Le Che, Arla Lactofree's new revolutionist spokesman from his monster milk float in Creature's first ad for the brand.     Campaign Jobs     Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater) SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater)     See all jobs

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